Having spent over two years making it, we just pressed the “Ship” button on the new Hawaiian Airlines website. It has been the biggest project of my career, and I’ve worked with the most talented team I’ve ever worked with. Everything was rebuilt from the ground up: hardware, features, back-end APIs, front end, and UX…
WordPress 4.4 introduced term meta data which allows you to save meta values for terms in a similar way to post meta data. This is a highly anticipated and logical addition to the WordPress system. So far, the post and comment meta systems allowed us to add arbitrary data to posts and comments. This can…
Digital marketers need to know the basics of metadata Big Data created by interactions and transactions that the customers make online has been at the forefront of technology discussions over the last few years due to the huge increase in the amount of people online, from 15.7% (2005) to 45% (2015) as a percentage of…
The big issues facing Digital Marketing Managers in 2015 Almost half of the UK’s 16 billion pound advertising spend goes on digital campaigns. This is because advertisers have had to chase changing consumer habits. Time spent online among the UK audience has doubled over the past decade, driven primarily by tablets and smartphones. Digital marketing…
The key to start-up success is planning and discipline Starting a business is no mean feat, there are a vast number of factors which need to be considered and a successful business model needs imagination, insight and inspiration. Implementing the business model can be even harder than creating it, and needs determination and discipline. You…
An integrated small business campaign example I awoke on the last Friday of November to the usual Black Friday hangover. On checking my emails I was inundated an avalanche of offers in relation to that American import which, like Halloween, is now huge over here in the UK too: Black Friday. With the Argos, Currys,…
What’s going on in the industry? What new techniques have emerged recently? What insights, tools, tips and tricks is the web design community talking about? Anselm Hannemann is collecting everything that popped up over the last week in his web development reading list so that you don’t miss out on anything. The result is a…
When Shanghai Disney Resort opens towards the beginning of 2016, it will represent just the latest move by western companies determined to entertain and profit from China’s new middle classes. Chinese household spending on entertainment and leisure activities rose 56% in just one year between 2010 and 2011 and the rise in entertainment spend is…
Analysis and actions showing the best ways to increase your conversion rate An abandoned basket is exactly as it sounds; it’s when a visitor who already added a product/service to the shopping cart then, for whatever reason, abandons their shopping cart and never proceeds to make a purchase. At best this is very frustrating; at…
Use this infographic to evaluate what you need from your Email Service Provider Selecting a good ESP is essential to drive your email marketing efforts to the next level, attain SMART goals and derive adequate results. Without in-depth data analysis, your ability to take clear decision gets paralyzed. Managing email bounce Managing the bounces could…
