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    Facebook’s humanless sifting of trending news suggests some AI needs supervision

    Posted on 10th September 2016Digital Marketing
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    Rokas Tenys / Shutterstock.com Artificial intelligence (AI) is powering marketing tools at various levels, with some products and many predictions emerging that forecast self-managed platforms. But Facebook’s removal last month of human editors from its Trending Topics team, and the resulting errors in judgment by its AI-powered algorithm, raise questions if AI — at least…

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    Marketing Day: Google’s AMP viewer, Facebook Lookalikes & digital storytelling

    Posted on 10th September 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s humanless sifting of trending news suggests some AI needs supervisionSep 9, 2016 by Barry Levine As AI suits up for self-driving marketing platforms, the Facebook experience may outline some boundaries….

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    Twitter rolls out an app for Amazon’s Alexa voice assistant

    Posted on 10th September 2016Digital Marketing
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    Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Amazon’s Alexa voice assistant now speaks Twitter. Twitter has rolled out an app called Twitter Reader so that people can have their Amazon Echo smart speakers or other Alexa-enabled devices recite their Twitter feeds. The app — which appears to be the first Alexa app from a major…

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    Should you still be using an SEO enterprise platform?

    Posted on 9th September 2016Digital Marketing
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    Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the landscape and industry has evolved, are these tools still worth investing in? Recently, I’ve noticed clients challenging whether these enterprise platforms are truly necessary. Could the budget being spent on them be diverted elsewhere…

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    Facebook makes it easier for brands to cross-post videos produced by publishers

    Posted on 9th September 2016Digital Marketing
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    Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for free through the publishers’ Facebook Pages. Now it’s making it easier for the brands also to distribute the videos through their own Pages without needing to upload the videos themselves. On Thursday Facebook announced…

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    Marketing Day: Google buys Apigee, LinkedIn adds conversion tracking & more

    Posted on 9th September 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook makes it easier for brands to cross-post videos produced by publishersSep 8, 2016 by Tim Peterson Facebook Pages can now give other Pages permission to cross-post their videos without those…

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    Reducing Cognitive Overload For A Better User Experience

    Posted on 9th September 2016Web Design
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    The best user experience is the one the user doesn’t notice. It appears smooth and simple on the surface, but hundreds of crucial design decisions have been made to guide, entertain and prevent trouble. If the user experience design does what it’s supposed to do, the user won’t notice any of the work that went…

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    Facebook Lookalikes go global with new update

    Posted on 9th September 2016Digital Marketing
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    Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new release from Facebook is now bringing the powerful matching across borders – International Lookalike Audiences. This new resource will give marketers the ability to target international audiences similar lists of customers or leads. Simply…

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    Harvard Business Review report: Using analytics to create customer value

    Posted on 8th September 2016Digital Marketing
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    According to this Harvard Business Review report, presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market. In this paper, HBR reviews: The competitive advantage of business analytics How demand analytics impacts company performance The drivers that create customer value Visit Digital Marketing Depot…

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    Sizmek hopes to redefine DCOs with its newest creative tool

    Posted on 8th September 2016Digital Marketing
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    Two versions of an ad for Sizmek, made in its new DCO tool. Ad management/serving platform Sizmek is today launching a new version of its HTML5-based creative tool, which it hopes will help redefine the category of Dynamic Creative Optimization (DCO). Called Rich Media for Programmatic Creative, the self-service product is the latest iteration of…

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