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    Google is testing ads in its app Feed

    Posted on 26th May 2018Digital Marketing
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    Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing native ads in the Google Feed. Users began noticing them this week, Android Police first reported. Previously branded Google Now, the Google Feed displays personalized content feed on the home tab in the Google…

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    Despite recent events, people still positive about internet’s impact on society

    Posted on 26th May 2018Digital Marketing
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    Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in their lives. That’s according to a recent Pew Research Center survey conducted in January. The survey found that 88 percent of US adults believe the internet has been mostly positive for…

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    Marketing Day: Facebook’s latest on fake news, Twitter’s Timeline Ads & new Facebook Group admin features

    Posted on 25th May 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s latest on fake news, misinformation campaigns & user privacy May 24, 2018 by Amy Gesenhues Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining…

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    After GDPR, here come the Unintended Consequences

    Posted on 25th May 2018Digital Marketing
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    It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind that first wave. It’s the same with Unintended Consequences. And, given its complexity and scope, it’s likely that the General Data Protection Regulation (GDPR) — whose implementation begins today — will…

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    Report: Google Home beats Amazon Alexa in Q1 global device shipments

    Posted on 24th May 2018Digital Marketing
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    According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the firm said that there were roughly 9 million units shipped overall. The three largest markets are the US, China and the UK. According to the report, Google Home grew 483 percent (from a much…

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    How to get the most out of your purchase of ads on Amazon

    Posted on 24th May 2018Digital Marketing
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    Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products as a way to jump-start performance on the retail site. As a…

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    Lessons Learned While Developing WordPress Plugins

    Posted on 24th May 2018Web Design
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    Lessons Learned While Developing WordPress Plugins Lessons Learned While Developing WordPress Plugins Jakub Mikita 2018-05-24T13:30:28+02:00 2018-05-24T12:27:17+00:00 Every WordPress plugin developer struggles with tough problems and code that’s difficult to maintain. We spend late nights supporting our users and tear out our hair when an upgrade breaks our plugin. Let me show you how to make…

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    Marketing Day: Quora’s native image ads, DAA’s ‘PoliticalAd’ icon & the story of data

    Posted on 23rd May 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Quora launches native image ads globally May 22, 2018 by Ginny Marvin The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has…

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    How to use domain names for marketing

    Posted on 23rd May 2018Digital Marketing
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    Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. Best of all, a domain…

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    Improving PPC relevance with ZIP code-based geotargeting

    Posted on 22nd May 2018Digital Marketing
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    If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located across a multistate region and will illustrate the benefit of…

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