We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a…
Twitter released some surprising findings on factors that can make for successful promoted tweets in direct response advertising campaigns. Twitter and research firm Adaptly analyzed 9,000 direct response campaigns to get a sense of what drives results and what doesn’t. Twitter isolated nine performance factors among these promoted tweets analyzed in this study. Twitter-specific surprises…
I’ve written before about the dangers of designing a mobile-friendly website using responsive web design (RWD). To summarize, we’re fond of active web designs (AWD) and behavioral web design (BWD). BWD is a step-by-step design process using analytics data and testing. BWD acknowledges that we’re never really done designing our site. (To the car enthusiasts…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targetingApr 27, 2016 by Barry Levine New capabilities build on what the company sees as its biggest competitive asset: data. Musical…
If you are a web developer who cares about quality, most probably you have heard of Selenium and the advantages of using such a tool for test automation. Now, if you are a mobile developer, you might know how much harder it is to test your app due to the existence of different platforms, different…
I’d rather see comedian Amy Schumer spit up milk than watch most Instagram Sponsored Ads. That was an actual thought I had when I was scrolling through my Instagram feed the other day. First, I saw an ad that I immediately skipped. Second, I saw an organic video of Schumer with milk dribbling out of…
Our daily routine can be quite challenging at times. The more roadblocks we experience in fulfilling the demands of our workplace, the more we look forward to a seamless holiday experience to break out from our everyday tasks. This wonderful hotel and spa icon set can help you to design a visually delightful holiday experience…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Musical chairs: where do beacons fit in the retail sensor landscape?Apr 27, 2016 by Florent Peyre As more retailers adopt beacon technology, columnist Florent Peyre believes it’s only a matter of…
Facebook’s quarterly earnings reports are almost obnoxious at this point. Imagine if every few months an already rich friend of yours announced they’ve become even richer. That’s Facebook. via GIPHY Through the first three months of 2016, Facebook made $5.38 billion and banked $1.51 billion in net income. That overall quarterly revenue figure is 52%…
With an increasingly robust international user base, and more direct response-type ad products available than at any point in its history, Facebook has increasingly become a go-to channel for advertisers directly selling physical products. Fashion retailers, flash-sale sites and subscription services all have significant presences on the site. In this environment, marketers not only have…
