Google on Wednesday announced the launch of three new measurement features for Google’s enterprise-level ad buying platform Display & Video 360 (previously known as DoubleClick Bid Manager). All three are now rolling out globally. Here’s what you need to know. Custom viewability metrics. Some advertisers and agencies, GroupM most notably, think the Media Ratings Council’s…
The best helper is the one who knows what you’re looking for before you ask. That’s the idea behind Adobe’s new Virtual Analyst in its Analytics Cloud, announced Monday. It employs the company’s Sensei artificial intelligence layer to find the “unknown unknowns,” even when the user hasn’t asked for that specific info. How it works….
Snapchat is testing a new visual search tool and is partnering with Amazon to launch it. The new feature will make it possible to take a picture of a product or barcode with the Snapchat camera, then press and hold on the camera screen to launch an Amazon product page to learn more and make…
Building Websites With Tilda (Full Review) Building Websites With Tilda (Full Review) Nick Babich 2018-09-25T13:30:00+02:00 2018-09-25T11:38:17+00:00 (This is a sponsored article.) The modern web is very unified. Designers use the same patterns, and, as a result, websites created by different people look like clones. The only way to stand out from the crowd is via…
Dark Patterns And Other Design No-Nos For Mobile Dark Patterns And Other Design No-Nos For Mobile Suzanne Scacca 2018-09-24T14:00:18+02:00 2018-09-24T12:10:20+00:00 When it comes to making money, some companies will do whatever it takes to get people inside their establishment. But does that kind of business tactic even work? In my opinion, if you have to…
Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands Search Engine Land, Marketing Land and MarTech Today. The Community Editor is first a convener, adept at cultivating a strong community of contributors who have demonstrated high-level expertise in digital marketing and wish to help…
Viewing the agenda for our upcoming MarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass, we’re seeing an age of acquisitions and mergers, consolidations and partnerships. Integration between previously siloed groups of marketers and tech fits right into this theme. The New York Times’ Pamela Della Motta,…
On Friday, Twitter began alerting some users that their direct messages or protected tweets may have been sent to Twitter developers who were not authorized to receive them due to a bug identified nearly two weeks ago. The company says it identified the bug on Monday, September 10. What happened? In a developer notice posted…
Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s 2018 fiscal year. Last week, unnamed sources had revealed to Reuters that Adobe was in negotiations to purchase Marketo, but neither company would comment at the time. Why marketers should care Adobe’s…
Bloomua / Shutterstock.com In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel and which other people users interact with. Google says as long as apps clearly disclose this collection, they are free to request…
