20191011 ML Brief
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The W3C At Twenty-Five
The W3C At Twenty-Five The W3C At Twenty-Five Rachel Andrew 2019-10-11T12:30:00+02:00 2019-10-11T12:36:24+00:00 Last week, the World Wide Web Consortium (W3C) celebrated its 25th anniversary and invited folks to share why the open web platform matters to them via the hashtag #WebStories. As I’m both a member of the CSS Working Group at W3C and the…
The trouble with automation and Google Ads
Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to devote to campaign management. Are these strategies all they’re cracked up to be – or…
Quora adds 3 new targeting options for advertisers
Quora has recently added additional targeting options for advertisers on the Q&A platform. Keyword history targeting. This is a blend of the existing keyword targeting and question retargeting options on Quora. You can reach people who have shown an interest in subjects related to your business based on the keywords you’re using. Your ads will…
A Guide To New And Experimental CSS DevTools In Firefox
A Guide To New And Experimental CSS DevTools In Firefox A Guide To New And Experimental CSS DevTools In Firefox Victoria Wang 2019-10-10T14:30:59+02:00 2019-10-10T12:35:43+00:00 Over the last few years, our team at Firefox has been working on new CSS tools that address both cutting-edge techniques and age-old frustrations. We’re the Layout Tools team, a subset…
Email deliverability platform 250ok adds Google Postmaster Tools integration
250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses and sending domains for deliverability analysis via an API. Google Postmaster Tools, launched in 2015, is a resource for high volume senders to analyze email performance…
Should we make socially irresponsible brands appealing again?
As designers, we dream about the brand challenges we’d love to work on with the criteria often cited as “fame, fortune and fun.” But there’s another consideration that increasingly occupies our thoughts that is more to do with what we’re contributing or detracting from society. We now talk about the “purpose” of brands to underpin…
How To Use Breadcrumbs On A PWA
How To Use Breadcrumbs On A PWA How To Use Breadcrumbs On A PWA Suzanne Scacca 2019-10-09T12:30:59+02:00 2019-10-09T12:43:34+00:00 I’ve seen a lot of questions about whether or not breadcrumbs are necessary for PWAs. It makes sense why the question is raised. After all, PWAs have an app shell and sticky menu, so shouldn’t it be…
Get lead scoring data right in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP strategy at UpBuild, speaking at MarTech Conference 2019 in Boston. “These are the wrong kind of leads.” Sound familiar? If you’re a lead generation marketer, it’s an unwritten right of passage to get that complaint from your sales team. Perhaps you are generating more leads, but they’re coming from higher funnel…
MarTech Overtime: Why a marketing data re-architecture creates more agile marketing
Jonathan Roman walks onto the stage, coffee cup in hand. He’s relaxed. He’s confident. He knows his story is going to be compelling. And it is. Working with Ancestry.com for a little over a year, Roman has overseen a radical shift in how consumer data is augmented, cleansed and segmented to drive a customer-first digital…
