Lyft’s business is a two-way marketplace of riders and drivers and every city has its own supply and demand needs based on several factors like traffic, weather, community events. etc. Managing marketing and engagement in a dynamic marketplace comes with its own unique set of challenges of how to set region-specific budgets, bids, incentives to…
It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. Tomorrow is going to be different from yesterday, and two days from now different from…
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With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important than ever. As businesses begin revisiting their budget and reassessing the ROI of SaaS technology, it’s important to keep productivity as a top priority. Start by assessing what tools are essential to your team, which ones are…
Django Highlights: Templating Saves Lines (Part 2) Django Highlights: Templating Saves Lines (Part 2) Philip Kiely 2020-04-02T12:00:00+00:00 2020-04-02T12:35:28+00:00 Some no-frills approaches to building websites require a developer to write every line of HTML by hand. On the other extreme, commercial no-code site builders create all of the HTML for the user automatically, often at the…
Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing operations community, many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Adobe is offering Magento…
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Building A Web App With Headless CMS And React Building A Web App With Headless CMS And React Blessing Krofegha 2020-04-01T11:30:00+00:00 2020-04-01T12:36:30+00:00 In this tutorial, you’ll learn what Headless CMS is, and the pros and cons of Headless CMS. In the end, youll have built a shopping cart using GraphCMS (a (backend-only content management system)….
Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to…
Stay Positive, Stay Creative (April 2020 Wallpapers Edition) Stay Positive, Stay Creative (April 2020 Wallpapers Edition) Cosima Mielke 2020-03-31T09:30:00+00:00 2020-03-31T12:34:45+00:00 In times like these where our everyday life is pausing and we’re trying to find strategies to cope with this situation we all find ourselves in at the moment, little routines can help give us…
