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    5 Ways Google Analytics Helps Web Developers In UI/UX Design

    Posted on 30th September 2020Web Design
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    Google Analytics is one of the most popular marketing analytics platforms out there — and not just because its standard version is free. More than a million organizations worldwide use this platform to gain better insights on user behavior on their websites. However, for most web developers, their involvement with Google Analytics ends with just…

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    ON24: The trend to virtual events is not reversible

    Posted on 30th September 2020Digital Marketing

    ON24, the digital experience platform focused on virtual events and webinars, today announced the launch of ON24 Conversion Tools, a set of solutions designed to support insights into buying signals and enable sales teams to prioritize and personalize interactions with leads. These tools join the existing set of ON24 Engagement Tools which track audience engagement…

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    Unit Testing In React Native Applications

    Posted on 29th September 2020Web Design
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    React Native is one of the most widely used frameworks for building mobile applications. This tutorial is targeted at developers who want to get started testing React Native applications that they build. We’ll make use of the Jest testing framework and Enzyme. In this article, we’ll learn the core principles of testing, explore various libraries…

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    Oracle announces updates to Oracle Unity

    Posted on 29th September 2020Digital Marketing

    Oracle today announced enhancements to Oracle Unity, the CDP which manages data across its marketing, sales and service offerings. A number of the updates are aimed at improving the CDP’s ability to support B2B marketing. The CDP race. This marks the latest advance in the CDP race among the major players in the CX space,…

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    Marketers hopeful for late 2021 in-person conferences

    Posted on 29th September 2020Digital Marketing
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    Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t surprising as the planet passed a grim milestone of 1 million deaths tied to COVID-19 this week. But despite concerns over second and, in some cases, third waves of the…

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    Different Ways To Design Digital Product Pages

    Posted on 28th September 2020Web Design
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    I think it’s fair to say that when designing mobile product pages for physical products, you’ll use a similar layout and include the same details, regardless of the website. For instance, this is what product pages for Peloton bikes, Macy’s clothing and Truth Bars look like: There are slight differences in how the information is…

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    Microsoft Advertising adds brand safety with IAS partnership

    Posted on 28th September 2020Digital Marketing

    Microsoft Advertising announced Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on the Microsoft Audience Network. The Microsoft Audience Network encompasses ad inventory on Microsoft-owned and operated sites such as MSN, Outlook.com, and Microsoft Edge browser as well as partner properties. Advertisers…

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    20200928 ML Brief

    Posted on 28th September 2020Digital Marketing

    The post 20200928 ML Brief appeared first on Marketing Land. From our sponsors: 20200928 ML Brief

    What Digital Asset Management is and why marketers should care

    Posted on 26th September 2020Digital Marketing

    Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images,…

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    Intuitive Design? No Such Thing!

    Posted on 25th September 2020Web Design
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    Let’s start off by taking a quick glance at the definition of the word “intuitive” presented on Dictionary.com: “Using or based on what one feels to be true even without conscious reasoning: instinctive.” At the same time, Cambridge provides us with this definition: “Based on feelings rather than facts or proof:an intuitive approach/judgment.Most people have…

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