Labor Day 2020 ML Brief
The post Labor Day 2020 ML Brief appeared first on Marketing Land. From our sponsors: Labor Day 2020 ML Brief
Blog
Smart Interface Design Patterns In Your Pocket: Checklist Cards PDF
Last month we released Smart Interface Design Checklists PDF, a deck of 100 cards with questions to ask when designing and building pretty much any interface component. Each checklist — from intricate data tables and web forms to troublesome hamburgers and carousels — has been curated and refined for years. All checklists are based upon…
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, Limited Data Use might be to blame. To recap, for all of July,…
Building A Component Library With React And Emotion
According to Clearleft, a component library is: “A collection of components, organised in a meaningful manner, and often (but not necessarily) providing some way to browse and preview those components and their associated assets.” — “On Building Component Libraries,” Clearleft We’ll learn how to build a component library by making one that comprises four components:…
ML 20200904
The post ML 20200904 appeared first on Marketing Land. From our sponsors: ML 20200904
Why ‘modelers,’ the data experts in marketing technology, are so needed now
Martech expert Scott Brinker has developed a taxonomy of the roles within marketing and marketing operations. It’s known as the “5 Ms”: managers, marketers, maestros, makers and modelers. It just might be that one of those personas—the modelers—is the hottest role in martech. “Really their expertise is around the data, and this is not just…
ML 20200901
The post ML 20200901 appeared first on Marketing Land. From our sponsors: ML 20200901
ML 20200902
The post ML 20200902 appeared first on Marketing Land. From our sponsors: ML 20200902
4 Ways To Creatively Use Icons In Your Mobile Apps
There’s nothing novel about using icons within mobile apps. From the home screen icon to the navigation menu, they’re pretty much a standard part of the apps that designers build. They come with big benefits too: Minimized distractions, More attractive UIs, Empowerment of users to easily engage with the app, Elimination of language barriers, Improvement…
The need to take a fresh look at consumer data
Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment. Major life events. Previously, data collection often focused on major life events like marriage, birth of a child or purchase of a…
