Oracle today announced enhancements to Oracle Unity, the CDP which manages data across its marketing, sales and service offerings. A number of the updates are aimed at improving the CDP’s ability to support B2B marketing. The CDP race. This marks the latest advance in the CDP race among the major players in the CX space,…
Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t surprising as the planet passed a grim milestone of 1 million deaths tied to COVID-19 this week. But despite concerns over second and, in some cases, third waves of the…
I think it’s fair to say that when designing mobile product pages for physical products, you’ll use a similar layout and include the same details, regardless of the website. For instance, this is what product pages for Peloton bikes, Macy’s clothing and Truth Bars look like: There are slight differences in how the information is…
Microsoft Advertising announced Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on the Microsoft Audience Network. The Microsoft Audience Network encompasses ad inventory on Microsoft-owned and operated sites such as MSN, Outlook.com, and Microsoft Edge browser as well as partner properties. Advertisers…
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Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images,…
Let’s start off by taking a quick glance at the definition of the word “intuitive” presented on Dictionary.com: “Using or based on what one feels to be true even without conscious reasoning: instinctive.” At the same time, Cambridge provides us with this definition: “Based on feelings rather than facts or proof:an intuitive approach/judgment.Most people have…
The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of new technologies and tactics. Among the possibilities for today’s email campaigns is modifying content at…
We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized events pros, sales-driven field marketers, demand gen maestros and digital gurus deliver on their campaigns. This approach works for individual performance and, well, if you are competing in the…
There are a number of common phrases that speak to the power of “small” things. “Good things come in small packages” or “small but mighty” are just a couple that come to mind. But small content – in length, but especially in size on a handheld screen – holds enormous significance for brand storytelling and…
