Preload is a new web standard aimed at improving performance and providing more granular loading control to web developers. It gives developers the ability to define custom loading logic without suffering the performance penalty that script-based resource loaders incur. A few weeks ago, I shipped preload support in Chrome Canary, and barring unexpected bugs it…
Predict what your email database will do to improve your click rate The growth in Data Science techniques during the last few years has generated a vast interest in using analytical techniques to optimise engagement on email campaigns. Whether a company wishes to compare the performance of two email templates, compare the performance of multiple…
It’s interesting to see how user experience design advances now that we managed to understand what it means. I think artificial intelligence will become a huge part of user experience over time and that we will spend more time on developing clever integrations to third parties than developing our own “dumb” interfaces. That’s why I…
Automated customer lifecycle marketing will be the future of email marketing To look forward to the future of email marketing 2020 – a new report I have contributed to from Litmus, I believe we need to look back to appreciate how little the support for marketers from email marketing platforms has evolved to deliver customised…
As logo and brand designers, our work starts long before the first concept sketches, and finishes long after the last perfectly placed pixel. Our work requires so much more than just creative ideas and technical skills — it compels us to be a marketer, strategist, psychologist, salesperson, showman and project manager at the same time. It’s difficult,…
Optimise your customer analytics by getting the models right Customer analytical models can deliver huge value for companies that invest in them to improve their sales and marketing activities. But even well-known big brands can get it wrong when designing, implementing and operating these models. From Barclays to John Lewis, Cineworld to Pizza Express, businesses…
Using tables and flow charts to visualise and plan automated contact strategies Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new subscriber or lead…
Augmented reality is generally considered to be very hard to create. However, it’s possible to make visually impressive projects using just open source libraries. In this tutorial we’ll make use of OpenCV in Python to detect circle-shaped objects in a webcam stream and replace them with 3D Earth in Three.js in a browser window while…
Google’s new Autotrack library enables additional tracking of site visitor interactions Value: Recommended link: Google Analytics announcement about the Autorack plug-in If you’ve been involved with customising Google Analytics for different businesses, you will know there are some oddities which make it difficult to track some on-site user interactions which are helpful to know. For…
Free icons are a great way to spice up your work with small effort. While some of them are plain useful, others give a project a fun twist. The following collection of free icon sets offers both — payment provider icons just like summer goodness to help you over a rainy day. All icons can…
