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    Snapchat’s @-tagging test could help brands & influencers build their follower numbers

    Posted on 10th March 2018Digital Marketing
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    Snapchat’s latest feature is giving users — along with influencers and brands — a new way to build on their follower numbers by adding the ability to tag another user in a Story. TechCrunch covered the new feature yesterday, reporting that users can now tag someone in a Story by adding another user’s handle when…

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    Marketing Day: SourceMedia’s dynamic native ads, Google AMP news & YouTube Studio

    Posted on 9th March 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Amazon dominates the competitive search landscape Mar 8, 2018 by Digital Marketing Depot Analysis of consumer electronics and department store retail categories in the US and UK suggests that Amazon’s…

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    Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

    Posted on 9th March 2018Digital Marketing
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    After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward…

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    The Future Of Mobile Web Design: Video Game Design And Storytelling

    Posted on 9th March 2018Web Design

    As technologies change and design techniques evolve, it’s inevitable that we’d experience massive growth in terms of design quality. There are similar parallels we can see within video game design as well. For instance: This was CERN, the very first website back in 1991. Just some basic HTML and ample white space: The very first…

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    Quora’s ad pixel now supports multi-event conversion tracking

    Posted on 8th March 2018Digital Marketing
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    Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize against…

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    Marketing Day: Quora ad conversion tracking, social media usage report & Analytics 360 Suite

    Posted on 8th March 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Quora’s ad pixel now supports multi-event conversion tracking Mar 7, 2018 by Ginny Marvin Advertisers can also now get view-through conversion data. Pew report: 74% of Facebook users visit the site…

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    An Introductory Guide To Business Insurance For Designers And Developers

    Posted on 8th March 2018Web Design

    At some point in your career, most web designers and developers can relate to issues with scope creep, unexpected project delays, client relationships breaking down, and unpaid invoices. The good news is that there’s an insurance policy to help with these scenarios. In the UK, we call it “professional indemnity insurance.” Elsewhere, it can be…

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    Why are marketers talking about taking agency services in-house?

    Posted on 7th March 2018Digital Marketing
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    Late last year, the Association of National Advertisers reported that some 35% of marketers have already brought programmatic in-house, a dramatic increase from the 14% reported in 2016. And that’s just a start. Marketers have their eyes on a host of services once outsourced to their agencies: social media marketing, data management, strategic planning, message…

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    A Comprehensive Guide To User Testing

    Posted on 7th March 2018Web Design

    (This is a sponsored article.) With a prototype of your design built, it’s important to start testing it to see if the assumptions you have made are correct. In this article, the seventh in my ongoing series exploring the user experience design process, I’ll explore the importance of user testing. As I explored in my…

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    How To Build A Skin For Your Web App With React And WordPress

    Posted on 7th March 2018Web Design

    So you’ve trained yourself as a web engineer, and now want to build a blazing fast online shop for your customers. The product list should appear in an instant, and searching should waste no more than a split second either. Is that the stuff of daydreams? Not anymore. Well, at least it’s nothing that can’t…

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