The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user experiences and increasing brand safety in digital advertising — addressing key threats to the industry. Facebook and Google — the two biggest digital ad sellers in the world — are among the 23…
We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver’s “Last Week Tonight“ hilariously referenced Bing as the dominant search engine with a graphic that stated, “Bing….
Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries that do not contain a specified term or phrase. Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool,…
Five years ago, when, for the first time ever, I was invited to speak at one of the best front-end conferences in Europe, I had quite a mixture of feelings. Obviously, I was incredibly proud and happy: I had never had a chance to do this before for a diverse audience of people with different…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is GDPR the Y2K for B2B marketing? And how to use it to your advantageOct 16, 2017 by Scott Vaughan The EU’s General Data Protection Regulation and Y2K share some surprising…
When first learning how to use Grid Layout, you might begin by addressing positions on the grid by their line number. This requires that you keep track of where various lines are on the grid, and also be aware of the fact the line numbers reverse if your site is displayed for a right-to-left language….
When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google scoffed at the…
Facebook, Google and Twitter have all found themselves unwitting players in Russia’s effort to disrupt and influence the 2016 election. Ironically — and in retrospect, unfortunately — these companies shared an almost utopian faith in the role of technology to improve and influence society for the better. But in the wake of the presidential election…
You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads. After all, if someone searches for…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LinkedIn launches autoplay mobile video adsOct 12, 2017 by Susan Wenograd Video advertising is set to roll out to all advertisers by the first half of 2018. Oculus looks to improve…
