Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Influential launches IBM Watson-powered platform to analyze a brand’s social audience Feb 22, 2018 by Barry Levine That analysis generates an overall marketing strategy about how the brand can best reach…
Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after the company admitted a series of measurement problems in a span of nearly two years and has heard from advertisers that they want more clarity around how…
Since its creation in 2011, D3.js has become the de facto standard for building complex data visualizations on the web. React is also quickly maturing as the library of choice for creating component-based user interfaces. Both React and D3 are two excellent tools designed with goals that sometimes collide. Both take control of user interface…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter takes aggressive steps to curb spam & bot activity by blocking identical actions across multiple accounts Feb 21, 2018 by Amy Gesenhues New policy restrictions will no longer permit simultaneous…
For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, according…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forrester report: Here are the biggest myths about blockchains Feb 20, 2018 by Barry Levine The research firm lays out the top ways in which the hype about this technology approach…
(This is a sponsored article.) With the big picture established — mapping user journeys and defining your design’s look and feel — my fifth article in this series of ten articles dives into the details of designing user interface components. UX, IA, UI: All of these abbreviations can be confusing. In reality, as designers, we’ll…
Google AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they are likely to perform well. Additionally, Auto Ads allow publishers to place ad code on…
Here’s a little challenge for you. How would you design a responsive interface for a custom car configurator? The customer should be able to adjust colors, wheels, exterior details, interior details and perhaps accessories — on small and large screens. Doesn’t sound that difficult, does it? We have all seen such interfaces before. Essentially, they…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Make the most of MarTech — attend with your team & save! Feb 19, 2018 by Marketing Land Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting…
