A beginners checklist of content marketing metrics Content marketing is an excellent tool for generating leads and creating conversions. However, even the most thoughtfully planned out content marketing campaigns are rarely a home run. In order to get the most out of a content marketing campaign, you will have to make adjustments and improvements along…
We’ve structured our 140 resources into 15 interactive toolkits to help Basic and Expert members discover the exact tools you need As Smart Insights has grown and we’ve developed more and more resources, the range and quality of the resources has increased so that we now cover the full customer lifecycle of marketing activities across…
Chances are you’ve seen it: a child glued to a tablet or smartphone, swiping fearlessly with small, sticky fingers. From airports and restaurants, to homes and even schools, mobile devices are a ubiquitous part of childhood today. Apple launched a curated ‘Kids’ category in the App Store last year that already has more than 80,000…
The thinking behind our new summary of the latest, most critical developments in digital marketing You’ll know that Digital marketing develops fast. Really fast. So, it can be really difficult keeping up-to-date on the latest developments from the marketing platforms like Google and the social networks. Businesses and marketers who are agile can take advantage…
Latest communications from the EU parliament suggest more leniency for marketers than expected Importance: (For Marketers storing customer data) Recommended source: DMA- EU DPR agreed The authorities in Brussels responsible for the new EU data law have undertaken a U turn on the proposed restrictive data law. The latest official communiqué on dialogue between the…
Keep on top of all the big changes in digital this year Digital moves fast. What was best practice five years ago is often pretty out-dated now. Five years ago Instagram had just been founded and you probably had never heard of it. That’s why it’s important to keep up to date with all the…
Node.js brought about a great revolution for JavaScript developers by allowing us to write code that runs directly on our machines; our skills were no longer limited to browsers alone. At first, many of us simply saw this as a way to write our application servers without needing to learn another language, but we all…
Kellogg’s initial foray into the Indian market is generally agreed to have been a failure, although it’s now doing well in terms of both market share and sales growth in the subcontinent. As part of our series of in-depth case studies with TranslateMedia looking at major brands tackling major new markets we look at Kellogg’s…
Research shows Pharma has been slow on the uptake, but massive opportunities await New communications technology has the potential to both disrupt and enhance the pharmaceutical industry, but research shows that pharma often needs to up its game when it comes to the adoption of new technologies. Mobile devices have transformed how we access and…
A review of different methods and models for developing a marketing communications plan Introduction Commercial as well as non-profit organisations, routinely confront these typical questions: Do we need social media? How do we introduce our new website? What can we do to publicize our webshop? How do we introduce our new product? How will our…
