In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages (SERPs). This…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO + UX = SuccessNov 20, 2017 by Sherry Bonelli These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work…
Editor’s Note: Our dear friend Anselm Hannemann summarizes what happened in the web community in the past few weeks in one handy list, so that you can catch up on everything new and important. Enjoy! Welcome back to our monthly reading list. Before we dive right into all the amazing content I stumbled upon —…
When helping companies deal with performance drops from major algorithm updates, website redesigns, CMS migrations and other disturbances in the SEO force, I find myself crawling a lot of URLs. And that typically includes a number of crawls during a client engagement. For larger-scale sites, it’s not uncommon for me to surface many problems when…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Call to B2B marketers: Job titles matter more than you thinkNov 17, 2017 by Sonjoy Ganguly While ABM can help you target the key decision-makers in your accounts, job titles aren’t…
When using any new CSS, the question of browser support has to be addressed. This is even more of a consideration when new CSS is used for layout as with Flexbox and CSS Grid, rather than things we might consider an enhancement. In this article, I explore approaches to dealing with browser support today. What…
Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions you can take. Some of these have been true since Shopping campaigns were introduced back in 2013, while others are relatively new. Regardless of where you are on your Shopping…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 Google tips to supercharge your Shopping adsNov 16, 2017 by Matt Lawson Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get…
What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually have to answer more than once. While many business owners and companies accept the need for SEO, many are still confused or mystified by what SEO really provides. Being able to prove…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 3 strategic goals SEO consultants should fulfillNov 15, 2017 by Ryan Shelley Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI. Google Manual…
