When high potential projects fall apart, it’s often a failure of collaboration and alignment. The tools, the assumptions, the opportunity, and the intentions may line up, but if people don’t communicate or don’t have a clear map to help them move in the same direction, even the best projects falter. Communication failures are human problems,…
Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view of marketing and big-time pressure from the C-suite for marketing to contribute to the bottom line. Three years ago, very few companies had a dedicated marketing operations team. Today, a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Phrase, broad, or broad match modifier: After exact, what’s the next best match type? Mar 2, 2018 by Andy Taylor Contributor Andy Taylor answers by sharing research that shows deploying multiple…
(This is a sponsored article.) With the big picture established and your user interface considered, it’s time to start building some prototypes. My sixth article in this series of ten articles dives into the prototyping process. As I’ve stressed before in the earlier articles in this series, the best design follows an iterative process: You…
After an unsuccessful run that lasted less than four months, Facebook has decided to end its Explore Feed. Launched last October, Facebook’s Explore feed was designed as a separate feed for content from publishers and public figures they might be interested in based their own interests. It arrived after news feed algorithm tweaks that prioritized…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook ends the Explore Feed less than 4 months after its launch Mar 1, 2018 by Amy Gesenhues Facebook discovered people didn’t want two feeds. Europe to tech giants: Remove ‘illegal…
Everybody’s an artist. That was the idea behind the Smashing Creativity Challenge which we announced at the beginning of the month. We asked the community to get their creative ideas flowing, and design a desktop wallpaper for March 2018. The only requirement: The wallpaper had to somehow relate to the theme “Exploring New Worlds”. How?…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: An easy way to see if Google thinks your webpages are keyword relevantFeb 28, 2018 by Eric Enge Contributor Eric Enge shows us how to determine if a webpage is relevant…
E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. Amazon opened a bookstore in Seattle and…
When we share our lessons learned, we can’t predict who is going to read them, but it can make all the difference in the world. I still vividly remember that day when I received an email from a school teacher in Johannesburg, South Africa, five or six years ago. Back then, they didn’t have any…
