The Media Ratings Council (MRC) has revoked AppNexus’s accreditations. The ad technology platform has also withdrawn from the accreditation process as of March. The accreditations were pulled in March after having been suspended in September 2017 “until compliance with requirements for General Invalid Traffic detection and filtration has been established”. The company has lost accreditation…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMB marketing survey finds only 3% use outside agency or vendor Apr 6, 2018 by Greg Sterling Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute What’s…
Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent. The changes include required authorization…
After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram. According to a release from the MRC, the accreditation applies to ad impressions for Facebook and Instagram’s desktop and mobile websites and mobile apps. “We recognized the industry’s desire…
Hit The Ground Running With Vue.js And Firestore Hit The Ground Running With Vue.js And Firestore Lukas van Driel 2018-04-06T13:30:33+02:00 2018-04-06T11:47:28+00:00 Google Firebase has a new data storage possibility called ‘Firestore’ (currently in beta stage) which builds on the success of the Firebase Realtime Database but adds some nifty features. In this article, we’ll set…
The team at MarTech Today has put together a comprehensive guide to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare. Sound like your cup of tea? Get your free copy to discover answers to…
Facebook has rolled out a new option that allows users to remove apps in bulk from their profile settings. The new feature, which is accessible on mobile and desktop, will not only remove the apps but also will offer the option to delete any posts the individual apps have made to a user’s profile, TechCrunch…
Facebook is updating and changing its terms of service and data policy. This is part of a multi-pronged effort to make the company’s privacy policies and tools more accessible and easier to use. The company says it’s trying to make things “clearer” and that it’s not asking for “new rights to collect, use or share…
The Rise Of Intelligent Conversational UI The Rise Of Intelligent Conversational UI Burke Holland 2018-04-05T13:00:48+02:00 2018-04-05T11:14:17+00:00 For a long time, we’ve thought of interfaces strictly in a visual sense: buttons, dropdown lists, sliders, carousels (please no more carousels). But now we are staring into a future composed not just of visual interfaces, but of conversational…
I’m going beyond B2B marketing tactics in this column to challenge all of us, including myself, who can easily get stuck in the day-to-day grind, heads down. Physicist, cosmologist and author Stephen Hawking died last month. There are so many lessons we can take from his legendary life and impact on society. Upon reflection, a…
