Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in the market for your product or service. With your choice of keywords and URLs, Google…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Here’s your exclusive sneak peek at the MarTech agenda Jun 28, 2018 by Marketing Land Your success as a marketing technologist requires that you live and breathe at the intersection of…
Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google Marketing Platform and Google Ad Manager — the company is consolidating and updating its marketing partner program as well. Google Marketing Platform combines the DoubleClick advertising products and the Google Analytics 360 Suite into one…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Supreme Court reversal on state sales tax deals major blow to e-commerce businesses Jun 27, 2018 by Robin Kurzer With its decision on South Dakota v. Wayfair, the court paved the…
Earlier this year, Twitter CEO Jack Dorsey, along with three other executives who head up the company’s product and security teams, hosted a 45-minute live Q&A with users. During the livestream, Dorsey said Twitter’s primary goal was improving the health of the platform. According to Twitter’s latest transparency numbers, the work they’ve put toward security…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile is taking over the customer journey Jun 26, 2018 by Brian Solis Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or…
Facebook is now allowing ads promoting cryptocurrency and related products, reversing a decision it made in January to prohibit such ads. Earlier this year, the site had banned ads for binary options, initial coin offerings and cryptocurrency — financial products it associated with “misleading or deceptive promotional practices.” As of today, Facebook has reversed its…
Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword. Think “content strategy” rather than “keyword density.” Avoid…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Content optimization vs. SEO — What’s the difference? Jun 25, 2018 by Digital Marketing Depot Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words…
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees…
