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    The flexibility requirement for SEO agencies

    Posted on 11th January 2017Digital Marketing
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    Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we just want organic traffic growth.” “We’re re-branding and are no longer calling ourselves [insert term].” “We’re launching a new product today. Can you provide us tagging and content?” #facepalm I’d like to tell you these situations are rare, but…

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    Marketing Day: YouTube’s top ads in December, Facebook Live updates & Instagram ads

    Posted on 11th January 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The flexibility requirement for SEO agenciesJan 11, 2017 by Casie Gillette SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that…

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    Can you prove social media is working?

    Posted on 11th January 2017Digital Marketing
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    Social media ROI is the topic that will not die because, like it or not, social media is still a bit of a jungle in a world of tidy marketing-tactic cities. It’s hard to navigate, let alone map and measure. This Social ROI Template from Tracx will give you advice on goal-driven analysis and which…

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    Facebook Journalism Project aims to build stronger ties with news publishers

    Posted on 11th January 2017Digital Marketing
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    In the wake of the November election and “fake news” scandals, Facebook has taken several corrective measures and launched new initiatives to restore its credibility as a news publishing platform; among them, it hired former CNN journalist Campbell Brown as an industry liaison. Today it announced a number of new efforts to support and collaborate…

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    Data privacy: Picking the lock on Pandora’s box

    Posted on 10th January 2017Digital Marketing
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    “This complaint concerns toys that spy.” That’s the stark opening sentence of a Federal Trade Commission complaint that a collection of consumer watchdog groups has filed against Genesis Toys and speech-recognition technology provider Nuance Communications. The complaint alleges that Genesis and Nuance “unfairly and deceptively collect, use and disclose audio files of children’s voices without…

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    Choosing an attribution model: When, not which

    Posted on 10th January 2017Digital Marketing
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    Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it seems that conversations about attribution models tend to occur with the expectation that each person has chosen a camp and believes in one particular…

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    Are your paid search ads making the right impression?

    Posted on 10th January 2017Digital Marketing
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    Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, clicks or…

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    Marketing Day: Paid search ads, data privacy & Facebook’s mid-roll video ads

    Posted on 10th January 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are your paid search ads making the right impression?Jan 9, 2017 by Jacob Baadsgaard Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows…

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    An Introduction To Building And Sending HTML Email For Web Developers

    Posted on 10th January 2017Web Design
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    HTML email: Two words that, when combined, brings tears to a developer’s eyes. If you’re a web developer, it’s inevitable that coding an email will be a task that gets dropped in your lap at some time in your career, whether you like it or not. Coding HTML email is old school. Think back to…

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    Final holiday figures: $92B in e-commerce, omnichannel retail had big share

    Posted on 9th January 2017Digital Marketing
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    The final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11 percent year over year. Out of 61 shopping days in the period, all but five saw at least $1 billion in online revenue. Traffic to retailers was split evenly…

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