A new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now shifted to improving the customer experience. “The 2019 FPX Digital Transformation Study” [free, registration required], out this week, is based on online surveys of 229 U.S.-based B2B decision makers in a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks Jan 17, 2019 by Marketing Land In 2019, A.I., voice assistants, mobile-first, video, and visual search…
In the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small identifying text file — into a user’s browser can read that cookie. That fact — and the dominance of “walled gardens” like Facebook, Amazon and Google — has led…
Monthly Web Development Update 1/2019: Rethinking Habits And Finding Custom Solutions Monthly Web Development Update 1/2019: Rethinking Habits And Finding Custom Solutions Anselm Hannemann 2019-01-18T12:40:24+01:00 2019-01-18T12:42:02+00:00 What could be better than starting the new year with some new experiments? Today I figured it was time to rethink JavaScript tooling in one of my projects. And…
HTML5 Input Types: Where Are They Now? HTML5 Input Types: Where Are They Now? Drew McLellan 2019-01-16T14:30:11+01:00 2019-01-17T12:27:48+00:00 One of the stand-out headline features of HTML5 for many designers and developers was the addition of a number of new types of form input that could be used. For years, we’d been confined to using single-line…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video Jan 16, 2019 by Amy Gesenhues Many are asking if Gillette’s commentary on toxic masculinity…
More than 24 billion internet-connected devices are expected to be installed globally by 2020, according to Business Insider. But how are marketers taking advantage of the opportunities offered by this dramatic growth? Smart speakers a good starting point A steep rise in the purchase of voice devices, as well as smart home devices like the…
Grabbing Visual Attention With The Visual Cortex Grabbing Visual Attention With The Visual Cortex Susan Weinschenk 2019-01-17T13:15:03+01:00 2019-01-17T12:27:48+00:00 (This is a sponsored post.) You are designing a landing page. The goal of the page is to get people to notice, and hopefully click on a button on the screen to subscribe to a monthly newsletter….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Holiday shoppers spent record-breaking $126 billion online in 2018 Jan 15, 2019 by Robin Kurzer Mobile drove more than half of holiday visits to retailer sites, delivered one-third of the revenue….
Although shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not figured prominently in many marketing campaigns. That direct data will now be directly available to advertisers on the Kiip mobile marketing platform through a partnership with the Purchase Decision Network (PDN) announced this week….
