In something of a blow to Snap, eMarketer has lowered its ad forecast for the company by a significant 36 percent. The firm says that’s due largely to the downward pressure on ad pricing from the programmatic platform the company introduced in 2017. However, it expects there to be a pricing recovery in the near…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Publishers on Twitter can now monetize videos viewed by global audiencesOct 1, 2018 by Amy Gesenhues Previously, publishers could only monetize organic video content within their home country feeds. Pinterest expected…
Marketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and insights for marketing users. Here are a few of the major items from that release. Leveraging AI for account setup. Users can now employ AI from predictive lead scoring firm Mintigo to automatically build…
How To Build A Website With The WP Page Builder Plugin How To Build A Website With The WP Page Builder Plugin Jakub Mikita 2018-10-02T13:30:17+02:00 2018-10-02T11:29:36+00:00 (This is a sponsored post.) WordPress page builders are the first choice for creating a perfect website without any help from a developer. And a new one is on…
The New Framer X: Initial Impressions The New Framer X: Initial Impressions Lachezar Petkov 2018-10-01T13:30:03+02:00 2018-10-01T11:38:55+00:00 The Framer team recently released a new prototyping tool, Framer X, and I was lucky enough to be able to test it during the beta phase. In this article, I’d like to share my thoughts about this new tool…
October Magic For Your Desktop (2018 Edition) October Magic For Your Desktop (2018 Edition) Cosima Mielke 2018-09-30T09:00:00+02:00 2018-09-30T07:03:47+00:00 The leaves are shining in the most beautiful colors and pumpkins are taking over the front porches. Time to welcome the spookiest of all months: October! To get your desktop ready for fall and the upcoming Halloween…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 50 million Facebook user accounts hacked Sep 28, 2018 by Amy Gesenhues After discovering the security breach on September 25, Facebook says it doesn’t know if any information was accessed. For…
Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized vendors. But a San Francisco startup named Findera is launching this week what it sees as a simpler and cheaper solution for finding leads: a free vertical search engine optimized for business professionals….
Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many different ways to watch Over-The-Top (OTT) television, the kind that comes to your TV, Roku box, Apple TV or computer over the internet. The bad news for advertisers is that there…
Graphic from 33Across Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard, so it has launched AttentionX, which it describes as the first open ad exchange containing…
