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    Amazon made 10x more money than any other e-commerce site during 2016 holidays [Slice data]

    Posted on 6th January 2017Digital Marketing
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    Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim. Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays. That’s a…

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    17 link resolutions for 2017

    Posted on 5th January 2017Digital Marketing
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    Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much more proactive than most. If you aren’t doing any, start with just a couple — but please, please, please make sure you do…

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    Marketing Day: CMO’s 2017 MarTech wish list, YouTube Labs & Facebook video

    Posted on 5th January 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 17 link resolutions for 2017Jan 4, 2017 by Julie Joyce Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017. The 2017…

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    Medium will eliminate its Promoted Stories ad product following layoffs

    Posted on 5th January 2017Digital Marketing
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    Medium’s advertising product never made it out of beta. The publishing platform created by Twitter co-founder Evan Williams will shut down its Promoted Stories ad product that had been released in beta in April 2016, according to a person familiar with the matter. The decision to eliminate its ad product coincides with Medium rethinking its…

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    Google launching free mobile site creation tool in India, will it come to North America?

    Posted on 5th January 2017Digital Marketing
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    Google is trying to mobilize Indian small businesses. According to the Wall Street Journal, Google will introduce a free mobile-website creation tool in India this year. The article cites Google data for the proposition that roughly three-fourths of Indian small businesses have no web presence, let alone a mobile-friendly one. Reportedly, the free tool will…

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    Designing A Responsive Music Player In Sketch (Part 1)

    Posted on 5th January 2017Web Design
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    Sketch is known for its tricky, advanced facets, but it’s not rocket science. We’ve got you covered with The Sketch Handbook which is filled with practical examples and tutorials that will help you get the most out of this mighty tool. In today’s article, Christian Krammer gives us a little taste of all the impressive…

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    Report: Amazon led big retailers in digital ad spend increases during early holiday season

    Posted on 4th January 2017Digital Marketing
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    Amazon led the way among big retailers in increasing their digital holiday advertising spend, according to ad sales intelligence firm MediaRadar, which analyzed sales data from October and November 2016 and 2015. The e-commerce giant increased digital ad spend during the early holiday push by 224 percent year over year. Linear TV ad spend also…

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    4 steps to make your organic listings more effective

    Posted on 4th January 2017Digital Marketing
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    You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your time researching some of those gray (or even black) hat…

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    Paradigm shift: Has Google suspended defamation removals?

    Posted on 4th January 2017Digital Marketing
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    A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its longstanding, informal policy of removing URLs from US search results that are specified in duly executed court orders. This poses a major paradigm shift for many victims of online reputation attacks. Beginning around August or…

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    Don’t just appeal to a local searcher’s wants or needs, focus on the journey

    Posted on 4th January 2017Digital Marketing
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    Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They don’t want to merely cross an experience, city or place off a bucket list. These travelers and searchers would like to experience life, while accidentally encountering experiences worthy of Snapchat stories, Instagram images and other forms…

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