Driving traffic through earned/owned and paid social media advertising is the beginning of the journey. The rubber meets the road when visitors interact with landing pages and become customers. And social media marketers need to prove their mettle, not just speculate about their accomplishments. SocialPro has sessions designed to help you demonstrate the results you’re…
Way back in the last century, one of the most common put-downs of computers was the accusation that they only did what they were programmed to do. Not any more. These days, it is increasingly common for marketing and many other kinds of systems to employ some variety of “machine learning,” which moves away from…
Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook started letting brands retarget people who visited their sites and mobile apps, the company is going to let them retarget people based on specific things they did on…
tanuha2001 / Shutterstock.com Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were looking at this pair of shoes on Brand X’s site? Here they are again, plus some socks to match?” Well, get ready to see them on Instagram, too. Facebook is bringing the retargeted ad…
If one pays casual attention to marketing and media trade publications, it’s easy to draw the conclusion that the heyday of digital advertising is over. Each week there are new stories about the challenges facing the industry: viewability, ad fraud, ad blocking and more. With these challenges, there’s the assumption that brands may no longer…
The current US presidential campaign has been one of the most fascinating and unusual episodes in electoral politics in a very long time, perhaps ever. It has clearly been the perfect storm of voter anger and frustration meeting up with two distinctly idiosyncratic candidates, Donald Trump and Bernie Sanders, who have cleverly tapped into the…
Have you ever wondered how elements come together to create successful designs? It’s no accident that compelling design just seems to work. What most of these designs have in common is the use of gestalt grouping principles to organize information that helps us understand the relationships and differences between elements. As designers, we can use…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: URL schemes for deep links increasing in retailer appsMay 9, 2016 by Barry Levine Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and…
Yesterday, a report surfaced on Gizmodo that Facebook’s Trending Topics team was suppressing conservative news stories from appearing on the influential sidebar of the social network. Specifically, content regarding Mitt Romney, Rand Paul, murdered Navy SEAL Chris Kyle, Wisconsin governor Scott Walker and other conservative issues was explicitly being refused visibility under Trending Topics despite…
Embracing fluid typography might be easier than you think. It has wide browser support, is simple to implement and can be achieved without losing control over many important aspects of design. Unlike responsive typography, which changes only at set breakpoints, fluid typography resizes smoothly to match any device width. It is an intuitive option for…
