Why Your Marketing Department Needs a New Marketing Plan and Marketing Budget — and Some Templates to Get You Started Managing a marketing department often means having to prove that your marketing budget is money well spent. Since the ROI of marketing isn’t always obvious, it can be easy to get caught up in the…
The low-down on Twitter’s new conversational ads Importance: For existing Twitter advertisers Recommended link: Twitter announce conversational ads Well, it’s the first full working week of the year and we have the first new social media platform release option to consider. It’s a minor one in the scheme of things, but worth knowing about if…
What are the ideal roles for an effective data analytics or business intelligence team Creating teams within a business is a complex task, one that involves a wide range of skills, some of which are hard to quantify. Should you put similar people together in the hope they’ll ‘get each other’, be more productive and…
When you start a fresh web project or start digging into an existing code base, chances are you’re trying to create or enhance a feature for your users. The last thing you want to do is spend time customizing build tools and creating infrastructure to develop your application. If you land a new client, you…
New study from PwC shows the need for Chief Digital Officers in larger organisations The digital revolution is transforming all business departments. Marketing, HR, Sales and financial and IT all have massive opportunities and considerable challenges thanks to the rapid pace of digital change. Whole industries are being disrupted and newer, faster and more efficient…
2016 will introduce new conferences and be host to most of your favorite conferences from the past years. IoT will probably be as prominent as wearables. And the budding virtual reality topic may very well become a hot topic with the release of two major VR headsets in the last quarter of 2015 and the…
6 essential requirements for designing your digital strategy around your customer While customer experience is a key business driver for any company, few have yet to understand that, in the digital age, when customers can instantly access swathes of information about a company and its competitors, it has become fundamental to obtaining a real, sustainable,…
Will 2016 be the year of the authentic brand? The ten-day search for something worth watching on TV during the Holidays is at last over. Time to join what has become an annual crystal ball gazing love fest… So what’s in store leading up to next year’s channel hopping search for an alternative to The…
With this much social media activity every minute, Content Shock will increase as a challenge for marketers in 2016 Digital media presents a huge opportunity for marketers, but the scale of the online space can be daunting. Our latest infographic visualises what happens in just one minute on the web. The number of Google searches,…
3 key steps for fueling your performance with the latest news and information Google Reader is now long-gone as a way of keeping track of the latest developments in digital marketing. The important industry information on platform changes that we still need is out there but it is coming at us from more sources than…
