SAN JOSE, CA — Adobe CMO Ann Lewnes took the stage as a keynote speaker at MarTech Conference Thursday morning. Lewnes has defied industry norms when it comes to short-lived CMO tenures with 13 years leading Adobe’s marketing organization. “My secret is a lot of focus on results,” said Lewnes when asked how she has…
Snapchat parent Snap Inc. on Thursday announced a slate of new features designed to help it keep pace in a digital environment that values efficiency, revenue opportunities, and cutting-edge creativity. Why you should care Many of the new features enhance the core Snapchatter experience, but with it comes key openings for marketers and advertisers. Dynamic…
How We Used WebAssembly To Speed Up Our Web App By 20X (Case Study) How We Used WebAssembly To Speed Up Our Web App By 20X (Case Study) Robert Aboukhalil 2019-04-05T12:00:29+02:00 2019-04-05T12:36:06+00:00 If you haven’t heard, here’s the TL;DR: WebAssembly is a new language that runs in the browser alongside JavaScript. Yes, that’s right. JavaScript…
The 2019 Stackie Awards kicked off this year’s MarTech Conference, an event that brought together the marketing technology community to honor its brightest stars. With nearly 50 entries submitted, five winners were announced by the conference’s Program Chair Scott Brinker. “I’m incredibly grateful to all of the companies who participate in The Stackies. It gives…
Once you start documenting your martech stack, as we at Third Door Media did earlier this year, you realize how complex and wide-ranging the tendrils of your technologies can be. That’s why I’m so impressed by all of the companies that took on the challenge of entering this year’s Stackie Awards competition, which was sponsored…
A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to available products on Amazon, with 44 percent often doing the same — making a total of 68 percent who are either always or often cross-referencing products on Amazon. Meanwhile, only 17 percent…
EBay notified merchants and publishers Tuesday that it will be closing down its third-party ad network, the eBay Commerce Network (ECN), as of May 1. Why you should care After five years, ECN will shut down as eBay says it is turning attention to advertising solutions for the core marketplace. “As a result, we are…
Managing Z-Index In A Component-Based Web Application Managing Z-Index In A Component-Based Web Application Pavel Pomerantsev 2019-04-03T14:00:08+02:00 2019-04-03T12:35:38+00:00 If you’ve done any complex web UI development, you must have at least once furiously tried driving an element’s z-index up to thousands, only to see that it’s not helping position it on top of some other…
Tracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer knows, measurement is often easier said than done. Internal hurdles can hinder efforts to achieve more meaningful measurement. How do you get over these kinds of hurdles to achieve measurement success? There are four…
Slime. It’s the biggest crafting craze of 2018 and a rising video sensation. There were nearly 25 billion slime video views last year. Big box retailers are reporting glue shortages across the country. Crafting brands are getting into the game, sponsoring content and making last minute products like sparkly glue to jump on the trend….
