In part one of this two-part article, we began building a drum sequencer in Elm. We learned the syntax, how to read and write type-annotations to ensure our functions can interact with one another, and the Elm Architecture, the pattern in which all Elm programs are designed. In this conclusion, we’ll work through large refactors…
The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment. But that’s not the only reason to secure your seat now. In fact, here…
In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities versus stock products. Another challenge is the AdWords help files themselves. As an advertising platform, AdWords is geared more to retailers — when a platform uses common retail products to illustrate keyword strategies, it’s often hard…
(This is a sponsored article.) Before embarking upon the design phase of any project, it’s critical to undertake some research so that the decisions you make are undertaken from an informed position. In this third article of my series for Adobe XD, I’ll be focusing on the importance of undertaking user research. Your job title…
Roughly a decade ago, a variety of companies were trying to simplify and make (self-service) display advertising accessible to small businesses (SMB): AdReady, AdMission and iPromote. Today, only iPromote is still carrying that torch; the others have been acquired or exited the SMB market. While they weren’t all the same and used different tools, it’s…
(This is a sponsored article.) Everybody’s talking about design systems, but they are more than just a trend. They are a best practice for design consistency and efficiency between designers and developers. Back in the day, only large companies could afford the effort of building and maintaining a design system. Nowadays, with the growth of…
A key feature of Flexbox and Grid Layout is that they can deal with distributing available space between, around and inside grid and flex items. Quite often this just works, and we get the result we were hoping for without trying very hard. This is because the specifications attempt to default to the most likely…
It’s a known fact that file selection inputs are difficult to style the way developers want to, so many simply hide it and create a button that opens the file selection dialog instead. Nowadays, though, we have an even fancier way of handling file selection: drag and drop. Technically, this was already possible because most…
In February of 2015, I began working on an iOS app called Air Lookout. The goal of the app was to simplify and remove any obfuscation of air quality information. After over a year of working nights and weekends, the total net income since it launched in 2016 has been less than $1,000. Even with…
We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. Prepare for fake news algorithm updates Back in 2010, Google was getting beaten up in the media for…
