Wow, what a game! Big thanks to our insightful guests, to my colleagues and to everyone who joined us for the big game and the big ads! Check out the full write-up of our tally of social media and other online calls-to-action and stay tuned to Marketing Land in the coming days. We’ll have many…
Hashtags were in 30% of Super Bowl 51 ads, down significantly from 45% last year. More ads used URLs than hashtags for the first time since Marketing Land has measured them, 41% in all. Twitter barely beat Facebook and Instagram as the most-mentioned social network, though neither was explicitly mentioned often. The statistics are from…
During this year’s Super Bowl, some advertisers had something more substantive to say than “Buy this product.” Instead of shying away from the country’s politically charged zeitgeist, brands like 84 Lumber, Anheuser-Busch and Audi aired commercials that seized on it. Building supply company 84 Lumber produced a 90-second spot titled “The Journey Begins” that chronicled…
Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission’s (FTC’s) radar, as a kind of more sophisticated sibling of behavioral targeting. Last fall, the FTC held…
Based on what I’ve seen across my diverse set of clients, and talking to others in the industry, I’m predicting 2017 will be another great year for paid search. One of the reasons is a bit unusual: a flight to quality online media driven in part by “fake news,” “Methbot” and advertisers’ realization that they…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: FTC issues report and guidelines on cross-device trackingFeb 3, 2017 by Greg Sterling Transparency, consumer choice, data sensitivity and security are the four principles that companies must respect. Amazon Prime now…
Are you struggling with advanced targeting, conversion discrepancies or post-install events? Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: not taking the time to set up device targeting; wanting to target everyone; and setting up too…
A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will air Sunday during this year’s Super Bowl. It’s not Google’s first Super Bowl ad; that happened all the way back in 2010 when Google ran the well-received Parisian Love ad….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Refreshing competitive search strategies in 2017Feb 2, 2017 by Thomas Stern In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here…
Snapchat’s parent company, Snap Inc., formally filed to go public on Thursday, offering the first official look at how the mobile app’s ad business is doing. Last year Snap Inc. made $404.5 million, up from $58.7 million in 2015. The large jump has a lot to do with the fact that Snap Inc.’s business, which…
