There’s a position at Google called “Chief Search Evangelist.” It’s evolved in the years since Fred Vallaeys filled that role, now focusing on meeting with our advertisers in person when they come to visit Google on-site. I think my job is pretty cool, but I must admit that the idea of talking search ads day-in,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What you learn from talking with Google’s largest advertisers all day, every dayDec 20, 2017 by Matt Lawson The world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist…
Making improvements to your mobile app’s design isn’t necessarily the easiest of tasks. After all, how much can really be accomplished within such a limited space? You recognize that mobile users’ attention spans are waning and that, consequently, they expect a speedy, convenient and engaging experience when using apps. Realistically, how many other ways can…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Supercharge your email marketing with Google AdWordsDec 19, 2017 by Todd Saunders Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages…
Chrome will cease showing ads on websites that display non-compliant ad experiences, beginning February 15th. The initial warning was issued in June, but did not specify a time frame aside from “early 2018.” With over half the market share in the browser market, this has a potentially sizable impact for non-compliant websites whose ads do…
Most potential users will want to try out the software or service before committing any time and money. Some products work great by just giving users a free trial, while other apps are best experienced with sample data already in place. Often this is where the age-old demo account comes into play. However, anyone who…
In a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help its fledgling video advertising business, and support for Apple’s Safari View Controller, which would enable people to block ads on publishers’ sites accessed through Reddit’s iOS app. The social network…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Reddit’s mobile apps now let people view only visual posts, block ads through in-app browserDec 18, 2017 by Tim Peterson In an update to its iOS app, Reddit will also test…
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even…
These riddles can be quite addictive and annoying, can’t they? With seven mischievous riddles published over the last few years, we’ve learned a few lessons along the way. At this point, you might be used to endless, mischievous, tricky, mean, time-consuming and intricate Mystery Riddles, and the latest one wasn’t any different. It had to…
