E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. Amazon opened a bookstore in Seattle and…
When we share our lessons learned, we can’t predict who is going to read them, but it can make all the difference in the world. I still vividly remember that day when I received an email from a school teacher in Johannesburg, South Africa, five or six years ago. Back then, they didn’t have any…
It’s a troubling sign when Facebook publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad for us?” Let’s not forget that social media has made a positive impact on how we interact with people, how we consume interesting and timely…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are consumers burning out on social media? Feb 27, 2018 by Dayle Hall Contributor Dayle Hall offers tips on how brands can cope as consumers become increasingly detached and fatigued. SAP-owned…
After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for creators who film live stream videos. According to an announcement on the YouTube blog, live streaming will now include chat replay, automatic English captions, location tags, and IFTTT (If This Then That) technology…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube rolls out new chat replay, automatic captions & more for live streaming videos Feb 26, 2018 by Amy Gesenhues YouTube’s live streaming is available to channels with 1,000 or more…
Europe’s imminent privacy overhaul means that we all have to become more diligent about what data we collect, how we collect it, and what we do with it. In our turbulent times, these privacy obligations are about ethics as well as law. Web developers have a major role to play here. After all, healthy data…
(This article is kindly sponsored by Adobe.) Every city has its hidden spots: the best place to see the sunset, a cozy coffee shop that makes excellent espresso, or that impressive building you won’t find in any guidebook. As a visitor, you might stumble across little gems like these by chance, but, well, no one…
Speed is among the top priorities for any website nowadays. One way to make a website load faster is by code-splitting: splitting an application into chunks that can be loaded on demand — loading only the required JavaScript that is needed and nothing else. Websites based on JavaScript frameworks can immediately implement code-splitting through Webpack,…
Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof. Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program. This week, the Livonia, Michigan-based firm is launching…
