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    Designing Friction For A Better User Experience

    Posted on 11th January 2018Web Design

    In experience design, friction is anything that prevents users from accomplishing their goals or getting things done. It’s the newsletter signup overlay covering the actual content, the difficult wording on a landing page, or the needless optional questions in a checkout flow. It’s the opposite of intuitive and effortless, the opposite of “Don’t make me…

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    Best practices for qualifying your link opportunities

    Posted on 11th January 2018Digital Marketing
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    Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and partnerships between sites. As links have become a dominant part of the search ranking algorithms, many have turned their focus to acquiring as many links as possible. But…

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    Marketing Day: Link opportunities, YouTube’s top ads in December & content distribution

    Posted on 11th January 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Best practices for qualifying your link opportunitiesJan 10, 2018 by Ryan Shelley So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares…

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    Visual Studio Code Can Do That?

    Posted on 10th January 2018Web Design

    About two years ago, I begrudgingly opened Visual Studio Code (VS Code) for the first time. The only reason I even did so is that I was working on a TypeScript project (also quite begrudgingly) and I was tired of fighting with the editor and the compiler and all of the settings that I needed…

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    How AI and CLV help app marketers drive business growth

    Posted on 10th January 2018Digital Marketing
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    Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse and converting…

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    Marketing Day: App marketing, Snapchat’s new features & blockchain terms for marketers

    Posted on 10th January 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How AI and CLV help app marketers drive business growthJan 9, 2018 by Brian Solis Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward…

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    Ghost Button Design: Is This Really Still A Thing (And Why)?

    Posted on 9th January 2018Web Design

    For such a small design element, buttons sure are a complicated one to tackle. It makes sense, what with call-to-action buttons serving as the next step in your visitors’ path to conversion. Mess that up and you might as well say “bye-bye” to business. Though we have a good understanding of the types of button…

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    Marketing Day: Influencer marketing, AdWords budget change & Facebook video ads

    Posted on 9th January 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Holiday Retail Search Strategies: What worked, what didn’t in 2017Jan 8, 2018 by Digital Marketing Depot Join our panel of experts as we explore how search marketing strategies fared in the…

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    So, what’s it like to be a CMO of a marketing-focused business?

    Posted on 9th January 2018Digital Marketing
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    The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to engage with prospects, customers and stakeholders, an abundance of data at our fingertips, and ever-improving technology to make us smarter and faster. It’s an exciting time to be a marketing leader. But what if you’re a…

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    Dwelling On The Past: The Importance Of Self Reflection (Part 2)

    Posted on 6th January 2018Web Design

    Current and aspiring web professionals must continually grow in order to stay relevant. Our field doesn’t allow for stagnation. In part one of this series, I discussed the importance of project retrospectives in facilitating and documenting team growth. We don’t always have the luxury of engaging in team retrospectives, or even of working on teams….

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