As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics. These tactics range from harmless but ineffective (like Casper the Friendly Ghost) all the way to completely devastating…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The ROI of recommendation engines for marketingOct 31, 2017 by Daniel Faggella Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How emerging technologies will affect your business in 2018Oct 30, 2017 by Tom Kuhr Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing…
Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s attentions. Brands retargeting travel-minded consumers through Facebook’s Dynamic Ads for Travel product can now use its full-screen, immersive Collection ad format for their campaigns, the company announced on Monday. Facebook introduced the iAd-like, mobile-only…
Today started just like any other day. You sat down at your desk, took a sip of coffee and opened up Xcode to start a new project. But wait! The similarities stop there. Today, we will try to build for a different platform! Don’t be afraid. I know you are comfortable there on your iOS…
Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with their marketing team to learn about…
Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based on who they are shown to and where they appear. Facebook’s new dynamic creative tool enables brands to input multiple options for each of the elements that make up an ad…
There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one of those lists. What I think people need is not another best practice guide, but some help with troubleshooting issues. info: search operator Often, [info:https://www.domain.com/page] can help you diagnose a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Tips to troubleshoot your technical SEOOct 27, 2017 by Patrick Stox Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO Ranking Factors in 2017: What’s Important and What’s NotOct 26, 2017 by Jessica Thompson What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed…
