Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: PaperG, now “Thunder,” offering cross-channel creative tools for display and socialApr 26, 2016 by Greg Sterling Platform seeks to enable creative that’s better aligned with programmatic targeting. Five reasons why GTIN…
The power of SVGs lies in their flexibility to adapt to any size while remaining crisp and sharp. This makes them perfect for responsive web design and, since users can zoom in without sacrificing quality, meaningful from an accessibility-centered point of view. To help you make best use of this potential and tackle SVGs the…
Apple’s fiscal second quarter earnings are out. As expected, Apple posted its first year-over-year revenue decline in 13 years. Apple stock is down in after-hours trading. Revenues were $50.6 billion; net income came in at $10.5 billion. Revenues were off 13 percent year-over-year and 33 percent sequentially. Revenues a year ago were $58 billion and…
Now Twitter’s business growth is the problem. After years of struggling to grow its audience, Twitter is now struggling to grow its revenue. In the first quarter of 2016, 310 million people checked Twitter while logged in, a 3% year-over-year increase. But Twitter’s total revenue hit $594.5 million, which is 36% more money than the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube updates mobile home page layout & recommended video featureApr 26, 2016 by Amy Gesenhues The new recommended video system is based on Google’s “neural network technology,” which finds patterns and…
6sense is now exposing more of itself. The San Francisco-based company announced today the launch of SearchSense, which it says is the “only solution able to reveal” which companies are conducting specific searches. That is, not only the volume of a specific set of search terms, but which firms are looking for the things that…
Bloomua / Shutterstock.com YouTube is rolling out a newly designed mobile homepage for Android and iPhone users, and has updated its recommended videos system. According to the announcement, recommended videos are now based on Google’s “neural network technology” which finds patterns and improves upon itself as it analyzes new data. We’ve coupled a fresh design…
Today’s consumers have lots of options to find local businesses, and they use them all. There’s no fixed path to purchase — customers each travel a different route through their favorite apps, media and websites to find and select where they will spend their hard-earned money. The Local Search Association (LSA) conducted its annual Local…
As YouTube has added a short-form video ad option to its lineup. Called Bumper ads, the six-second videos are available through AdWords and sold on a CPM basis. Google is presenting Bumper ads an add-on to traditional TrueView or Google Preferred campaigns. The short snippets are meant to complement the broader messaging and help extend…
There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny Marvin talked about it back in February, and you might be seeing some warnings on the Diagnostics tab in Merchant Center. Here’s the deal: If you sell a product that has a Global Trade Item Number…
