Ruth Burr Reedy, VP strategy at UpBuild, speaking at MarTech Conference 2019 in Boston. “These are the wrong kind of leads.” Sound familiar? If you’re a lead generation marketer, it’s an unwritten right of passage to get that complaint from your sales team. Perhaps you are generating more leads, but they’re coming from higher funnel…
Jonathan Roman walks onto the stage, coffee cup in hand. He’s relaxed. He’s confident. He knows his story is going to be compelling. And it is. Working with Ancestry.com for a little over a year, Roman has overseen a radical shift in how consumer data is augmented, cleansed and segmented to drive a customer-first digital…
Developing A Custom Plugin For October CMS Developing A Custom Plugin For October CMS Andriy Haydash 2019-10-08T12:30:59+02:00 2019-10-08T12:36:45+00:00 Last year, I did some research about new CMS systems in PHP in order to find a good alternative to WordPress. Ideally, it had to be an open-source solution with a clean and modern codebase. One of…
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Design Systems Are About Relationships Design Systems Are About Relationships Ryan DeBeasi 2019-10-07T12:30:59+02:00 2019-10-07T12:35:35+00:00 Design systems can be incredibly helpful. They provide reusable elements and guidelines for building a consistent “look and feel” across products. As a result, users can take what they learned from one product and apply it to another. Similarly, teams can…
Despite the fact mobile devices are now the dominant way that consumers browse and search the internet, mobile ad clicks and conversions are less valuable than those on the desktop. That’s according to an analysis of 10 million ad clicks across 100 accounts by digital marketing agency AccuraCast. Mobile conversions growing but less valuable. But…
The role of the CMO has evolved massively over the past 15 years. In fact, at some high-profile companies, it seems to have evolved itself to the point of obsolescence. As reported in Ad Age this past July, “Several big-name companies have recently done away with the CMO position altogether—including Johnson & Johnson, Uber, Lyft,…
Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google and Facebook, the e-commerce giant is already making its presence felt. Advertising has become one of Amazon’s fastest-growing businesses. In 2018, Amazon advertising revenue experienced triple-digit growth each quarter, reaching approximately…
Inspired Design Decisions: Bea Feitler, An Unstoppable Creative Force Inspired Design Decisions: Bea Feitler, An Unstoppable Creative Force Andrew Clarke 2019-10-03T14:30:59+02:00 2019-10-04T12:35:51+00:00 Even if you didn’t study graphic design at art school, you might know a few famous names. With over a century of commercial art direction, there are plenty more names to discover. People…
Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Pressure. As PPC marketers, we have the added responsibility of promoting the giftable products our clients sell and making sure we’re pushing the right products to the right audience. It’s almost double the pressure. Microsoft Advertising (my…
