Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid media channels to effectively guide users from discovery to conversion. There was a ton of information in this session I couldn’t fit into this recap, but I wanted to share my main takeaways…
As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions that drive customer engagements? A recent report from Forrester commissioned by customer insights software firm FocusVision…
Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual internet report, giving marketers a glimpse of where we are globally in terms of social media use and online ad spend, among other trends. While overall internet usage keeps growing, social media usage is flattening…
Inspired Design Decisions: Avaunt Magazine Inspired Design Decisions: Avaunt Magazine Andrew Clarke 2019-06-13T12:30:16+02:00 2019-06-13T12:35:26+00:00 I hate to admit it, but five or six years ago my interest in web design started to wane. Of course, owning a business meant I had to keep working, but staying motivated and offering my best thinking to clients became…
As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google, Facebook and Amazon.” The survey found that these respondents (700) were spending on average 43% of their ad budgets on the three platforms; 65% of them say…
UX Optimizations For Keyboard-Only And Assistive Technology Users UX Optimizations For Keyboard-Only And Assistive Technology Users Aaron Pearlman 2019-06-11T14:00:59+02:00 2019-06-12T12:34:55+00:00 (This is a sponsored article.) One of the cool things about accessibility is that it forces you to see and think about your application beyond the typical sighted, mouse-based user experience. Users who navigate via…
The post 20190612 ML Brief appeared first on Marketing Land. From our sponsors: 20190612 ML Brief
Location analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and competitive insights. A great illustration of this comes from Viant, a people-based advertising technology company, which used location data, loyalty card and transaction data and machine learning to understand the affinities and behavior of fast-food…
Bringing A Healthy Code Review Mindset To Your Team Bringing A Healthy Code Review Mindset To Your Team Sandrina Pereira 2019-06-12T13:30:59+02:00 2019-06-12T12:34:55+00:00 A ‘code review’ is a moment in the development process in which you (as a developer) and your colleagues work together and look for bugs within a recent piece of code before it…
Styling In Modern Web Apps Styling In Modern Web Apps Ajay NS 2019-06-10T14:00:59+02:00 2019-06-11T12:35:15+00:00 If you search for how to style apps for the web, you’ll come across many different approaches and libraries, some even changing day by day. Block Element Modifier (BEM); preprocessors such as Less and SCSS; CSS-in-JS libraries, including JSS and styled-components;…
