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    Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project

    Posted on 4th October 2017Digital Marketing
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    Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is…

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    Minimalistic Design With Large Impact: Functional Minimalism For Web Design

    Posted on 4th October 2017Web Design
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    As web design focuses more and more on good user experience, designers need to create the most usable and attractive websites possible. Carefully applied minimalist principles can help designers make attractive and effective websites with fewer elements, simplifying and improving users’ interactions. In this article, I will discuss some examples of minimalism in web design,…

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    Non-Disclosure Agreements For Developers: What To Know Before You Sign

    Posted on 3rd October 2017Web Design
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    Most days, your goal as a developer is to design, develop and program awesome software. However, part of the job is also finding new clients, and you don’t want to be caught off guard by unexpected legal documents that come up while you’re establishing new clients. The most common legal document you will be asked…

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    Marketing Day: USA Today Network’s VR ad studio head, Holiday marketing prep & the GDPR

    Posted on 3rd October 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Targeting featured snippet and ‘People also ask’ SERP featuresOct 2, 2017 by Marcus Miller Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how…

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    Tracking the Accelerated Mobile Pages (AMP) Project

    Posted on 3rd October 2017Digital Marketing
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    AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not…

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    Here’s why GDPR can drive the attitude shift that modern marketing needs

    Posted on 2nd October 2017Digital Marketing
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    If you listen to the buzz about the coming onset of the General Data Protection Regulation (GDPR), you might think you have to throw out all your brand’s tech and data and start over. But recent chats with two privacy-conscious managers — Episerver General Counsel and Vice President Peter Yeung and TrustArc Senior Global Privacy…

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    Closed-Loop Marketing: A Recipe for Growth

    Posted on 30th September 2017Digital Marketing
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    The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this issue of Agency Perspective from SharpSpring, you’ll learn about: “closing the loop” to keep up…

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    Marketing Day: Facebook video metrics, affiliate marketing strategies & canonical tags

    Posted on 30th September 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Closed-Loop Marketing: A Recipe for GrowthSep 29, 2017 by Digital Marketing Depot The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important…

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    Pumpkins, Spooky Fellows And Fall Inspiration For Your Desktop (October 2017 Edition)

    Posted on 30th September 2017Web Design
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    Bright, colorful leaves, rainy days, Halloween. That’s October — at least if you’re living in the Northern hemisphere. To provide you with some fresh inspiration even when the weather is gray, artists and designers from across the globe once again challenged their creative skills to design beautiful, one-of-a-kind (and this time around also spooky) wallpapers…

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    CSS Grid Gotchas And Stumbling Blocks

    Posted on 29th September 2017Web Design
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    In March this year, CSS Grid shipped into production versions of Chrome, Firefox and Safari within weeks of each other. It has been great to see how excited people are about finally being able to use it to solve real problems. CSS Grid is such a different way of approaching layout that there are a…

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