Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations are now running full force on to the web; yet they often fail to consider the possibility of bringing an SEO specialist in-house. Based on conversations…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The value of an in-house SEOJun 30, 2017 by Eugene Feygin Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to…
Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of purposes, and its influence on B2B decision-makers is growing as…
There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of online marketing pioneers who wanted to understand how search engines of the day — think Yahoo, AltaVista, Lycos and…
This week, we’ll explore some rather new concepts: What happens if we apply artificial intelligence to text software, for example? And why would a phone manufacturer want its business model to be stolen by competitors? We’ll also take a look at how we can use the new headless Chrome browser for automated testing and learn…
July is almost here, and that means, well, new wallpapers. It’s been nine years already since we embarked on this mission to welcome the new month with a fresh batch of desktop eye candy, with wallpapers that are a bit more distinctive as the usual crowd. And it wasn’t any different this time around. Bound…
Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably create websites. This is a great initiative, as there are many small businesses that do not have a website. Google’s Marissa Nordahl made the announcement it in a Google My Business Help thread on Tuesday,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google My Business website builder SEO reviewJun 28, 2017 by Tony Edward Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it…
How do you keep a team engaged? How do you make sure the team gets up to date with everything that’s being released? How often do the team members talk to each other face to face? Do they have enough support to finish their tasks or to pursue their growth? These are questions that popped…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Small business SEO: Your questions answeredJun 27, 2017 by Marcus Miller Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter…
