Google is expanding the scope of AdSense’s hate-speech policy and also announcing a more granular approach to dealing with content online that violates the policy. Today’s updates come on the heels of announcements last month that Google would launch more brand safety controls to placate advertisers that stopped some advertising when their ads showed up…
Twitter released its first-quarter earnings results on Wednesday morning. Here’s a quick rundown of how the social network’s business is doing. Tl;dr version: Twitter’s audience size problem has faded, but its money problems have grown. Twitter’s total revenue is no longer growing Twitter’s old money problem was that it had never turned a profit. Then…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google trying TV ad buying again with DoubleClick Bid ManagerApr 24, 2017 by Ginny Marvin In a new test, advertisers will be able to buy linear TV spots programmatically via DBM….
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances…
When you develop a game, you need to sprinkle conditionals everywhere. If Pac-Man eats a power pill, then ghosts should run away. If the player has low health, then enemies attack more aggressively. If the space invader hits the left edge, then it should start moving right. Usually, these bits of code are strewn around,…
As a designer, you will be facing more demands and opportunities to work with digital systems that embody machine learning. To have your say about how best to use it, you need a good understanding about its applications and related design patterns. This article illustrates the power of machine learning through the applications of detection,…
George Dolgikh / Shutterstock.com Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner than expected. LinkedIn is officially rolling out its Matched Audiences program, starting today, so that by the end of this week all advertisers, including those using LinkedIn’s self-serve ad-buying platform, will have access to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]Apr 21, 2017 by Ginny Marvin Private marketplaces continue to gain share of programmatic transactions. Preparing for local…
Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs or grow revenue within targets, using seven real-life examples, this white paper from [24]7 can help you get there. This white paper covers: how Predictive Search Bidding gives you the power to optimize every bid, maximize ROI and reduce costs….
As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown…
