Following several rounds of bidding and rumors this weekend, it was confirmed this morning that Yahoo is being acquired by Verizon for $4.83 billion. In 2015 Verizon acquired AOL for roughly $4.4 billion. Effectively AOL and Yahoo will be merging, a deal once proposed by AOL’s CEO Tim Armstrong but rejected by Yahoo. Here’s what…
Something I see clients struggle with regularly is the question, “Who should I trust to create our content?” I get it. It’s hard to know who should speak for your brand. Do you want it to be the marketing team, your agency, a freelancer, a dedicated writer or another option altogether? There are many options,…
Earlier this week, Hulu updated its privacy policy to state that the digital video service now ignores Do Not Track requests sent by people’s browsers that, when enabled, ask that their browsing behavior not be tracked by a company, typically when not on that company’s site. Hulu used to honor “Do Not Track” requests. As…
Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t require too much slicing and dicing to get meaningful takeaways from paid search data, and often a simple brand vs. non-brand look would do the trick. With the rise…
There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 3 signs your landing page copy is leaving your visitors high and dryJul 22, 2016 by Khalid Saleh Are your PPC landing pages failing to convert, despite getting great traffic? Columnist…
For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for? New research at Bing Ads now allows us to better understand…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New insights on the customer decision journeyJul 21, 2016 by John Cosley Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these…
Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives. This executive overview from Forrester describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your…
Systems for managing content are more often than not rather opinionated. For example, most of them expect a certain rigid content structure for inputting data and then have a specific engraved way of accessing and outputting that data, whether or not it makes sense. Additionally, they rarely offer effective tools to break out of the…
