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    Pinterest now offers ad groups to paid campaigns

    Posted on 19th January 2017Digital Marketing
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    Pinterest is building out a better advertising product. Recently announced, Pinterest is giving advertisers more control over their ad campaigns with ad groups. Before this roll-out, Pinterest’s ad campaigns only allows for a campaign and promoted pins. Ad groups introduce an element of structure, enabling advertisers and campaign managers to control individual groups for budgeting…

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    How digital advertising will change with today’s political climate

    Posted on 18th January 2017Digital Marketing
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    I just sent the following email to an Austin, Texas-based colleague: Hey ______, Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached. Best, Rebecca I also tweeted out the alert, copying Sleeping Giants, a coalition “trying to stop racist websites by stopping…

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    Keep your customers from cheating on you

    Posted on 18th January 2017Digital Marketing
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    The more you know about your customers, the less chance they’ll go to a competitor. This white paper from Vision Critical will provide the road-map. Learn how you can: demonstrate your authenticity. uncover hidden, but important truths about your customers. inject timely customer feedback into your product innovation cycle. create more detailed maps of the…

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    3 reasons why you can safely ignore your competitors’ traffic metrics

    Posted on 18th January 2017Digital Marketing
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    Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries, leads or sales they get from it. Traffic is also a metric that gets a lot of hype; you can find millions of articles explaining how to increase website traffic….

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    Marketing Day: Traffic metrics, Google’s AMP & live-streaming with Twitch

    Posted on 18th January 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 3 reasons why you can safely ignore your competitors’ traffic metricsJan 17, 2017 by Dianna Huff Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to…

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    Create new possibilities for your SEO & SEM campaigns

    Posted on 18th January 2017Digital Marketing
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    2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a new wave of opportunities for…

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    Why marketers should be paying attention to Twitch

    Posted on 17th January 2017Digital Marketing
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    Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones that have worked for them in the past, or where they feel most comfortable with the lingo and standards. But as time and technology push forward, the places where people spend time change along with…

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    Designing Better App Icons

    Posted on 17th January 2017Web Design
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    Creating that singular piece of graphic design that users will first interact with each time they encounter your product can be intimidating. A beautiful, identifiable and memorable app icon can have a huge impact on the popularity and success of the app. But how exactly does one make a “good” app icon? What does that…

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    Styled-Components: Enforcing Best Practices In Component-Based Systems

    Posted on 16th January 2017Web Design
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    Building user interfaces on the web is hard, because the web and, thus, CSS were inherently made for documents. Some smart developers invented methodologies and conventions such as BEM, ITCSS, SMACSS and many more, which make building user interfaces easier and more maintainable by working with components. After this shift in mindset towards building component-based…

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    A simple checklist to prep for the Google mobile-first index

    Posted on 14th January 2017Digital Marketing
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    Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles focused on this topic…

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