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    Brand Stories: KFC for Christmas: Succeeding at Seasonal Marketing Overseas

    Posted on 16th December 2015Digital Marketing
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    One measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with local holidays Seasonal holidays are emotive times, whether it’s a country’s national independence day, saints’ day carnivals, New Year or the mid-autumn festival celebrations in parts of Asia. Getting the seasonal celebrations right is…

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    Animating Clipped Elements In SVG

    Posted on 16th December 2015Web Design
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    Scalable vector graphics (or SVG) lend developers an incredible ability to display crisp, beautiful graphics at any size or resolution. SVG can also be animated using various techniques. In combination with clipping paths, interesting effects can be achieved. This article explains the difference between an SVG clipPath and a CSS clip-path, including examples to guide…

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    An introduction to Google Algorithm updates [Infographic]

    Posted on 16th December 2015Digital Marketing
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    Develop your SEO strategy by keeping up to date with all of Google’s Algorithms Google wants its search engine users to receive the most relevant search results and in the fastest time possible. If a particular website fulfills this criterion of satisfying the users’ need, then they rank higher and get priority in the search…

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    Managing Content Marketing: Marketers Vs Creatives

    Posted on 15th December 2015Digital Marketing
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    New survey shows better communication between departments is needed to create better content Content marketing certainly isn’t new anymore. A huge number of brands already have well-developed content marketing strategies and are creating great content on a regular basis. This means there is more content than ever before, and so brands need to publish compelling…

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    Key rules when designing mobile apps

    Posted on 15th December 2015Digital Marketing
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    UI Design Principles That Every Mobile App Developer Must Abide By User Interface and user experience go hand in hand and as a designer, you can ensure exceptional UI for your mobile app only when you follow some tried and tested UI design principles. The user interface design for a mobile app is different than…

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    Holiday Marketing through influencers [Infographic]

    Posted on 15th December 2015Digital Marketing
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    ‘Tis the season to be influencing With the holidays in full swing, so many brands are competing for the attention of the same customers. This is where brands need to get more creative by working through trusted sources, such as bloggers, to get more opportunity to reach and influence their audience. With approximately 200 million…

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    Why Passphrases Are More User-Friendly Than Passwords

    Posted on 15th December 2015Web Design
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    A user’s account on a website is like a house. The password is the key, and logging in is like walking through the front door. When a user can’t remember their password, it’s like losing their keys. When a user’s account is hacked, it’s like their house is getting broken into. Nearly half of Americans…

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    Content Marketing: The value of DIY visual assets

    Posted on 14th December 2015Digital Marketing
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    Good quality pictures are key to getting your content shared, here’s how to create them The value of DIY visual assets cannot be overstated – they are simply priceless when it comes to adding value to your content. Visual aids in content marketing have been proven to up engagement and achieve business objectives, such as…

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    Website Layout Tools Compared: Flexbox Vs. Susy

    Posted on 14th December 2015Web Design
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    Flexbox has become one of the most popular tools for creating website layouts. Susy is another layout tool that has gained popularity with the Sass community over the last few years. Many developers I’ve spoken with are unsure which tool is best for creating layouts for their websites. Some feel that flexbox is powerful enough…

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    How to create content that is both shareable and trustworthy [Infographic]

    Posted on 14th December 2015Digital Marketing
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    Walking the content marketing tightrope Content marketing can often be a balancing act. The goal of most content pieces is to create shareable content that your audience will want to share with their network. The aim is to increase your reach and make new contacts aware of your offering. Most consumers (9 out of 10…

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