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    Is your organization ready to take the plunge into in-house video production?

    Posted on 15th March 2017Digital Marketing
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    The effectiveness of video is undeniable. Surveys taken over the last few years show that executives would rather watch video than read text; buyers are more likely to purchase a product after watching a video about it; and email recipients are more likely to click on a link when video is included. In the past,…

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    Prototype And Code: Creating A Custom Pull-To-Refresh Gesture Animation

    Posted on 15th March 2017Web Design
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    Pull-to-refresh is one of the most popular gestures in mobile applications right now. It’s easy to use, natural and so intuitive that it is hard to imagine refreshing a page without it. In 2010, Loren Brichter created Tweetie, one of numerous Twitter applications. Diving into the pool of similar applications, you won’t see much difference…

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    Marketing Day: SEM account management, cutting-edge martech & more

    Posted on 14th March 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimizing for Mobile Search: A checklist to improve local SEOMar 13, 2017 by Digital Marketing Depot Mobile devices now account for nearly 60 percent of all searches. Are your local sites…

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    How To Spark A UX Revolution

    Posted on 14th March 2017Web Design
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    Editor’s Note: Making big changes doesn’t necessarily require big efforts — it’s just a matter of moving in the right direction. We can’t wait for Paul’s new book on User Experience Revolution (free worldwide shipping starting from April 18!), and in this article, Paul shares just some of the little tricks and techniques to bring…

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    SMX West is just days away. Reserve your seat now!

    Posted on 14th March 2017Digital Marketing
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    We’re one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don’t miss your chance March 21-23 in San Jose to get actionable SEO and SEM tactics that will drive your campaign’s success. It’s not too late to secure the best pre-conference rates! Become a…

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    World Wide Web, Not Wealthy Western Web (Part 2)

    Posted on 13th March 2017Web Design
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    In part 1 of this article, we looked at where in the world the new entrants to the World Wide Web are, and some of the new technologies the standards community has worked on to address some of the challenges that the next 4 billion people are facing when accessing the web. In short, we’ve…

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    What is brand marketing?

    Posted on 13th March 2017Digital Marketing
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    There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be…

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    Television meets internet in emerging new ATSC 3.0 standard

    Posted on 13th March 2017Digital Marketing
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    Traditional television and internet-delivered television are heading for a merger in a new, next-generation standard. And the result could be a complete overhaul of how cross-channel marketing and ad campaigns are conducted. The merger is part of version 3.0 of the Advanced Television Systems Committee standard, or ATSC 3.0 for short. Our current HD system…

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    Web Development Reading List #173: CSS Grid Support, A Virtual DOM Alternative, And Designing Better Cards

    Posted on 11th March 2017Web Design
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    This week was a big week in terms of web development news. We got much broader support for CSS Grids and Web Assembly, for example, but I also stumbled across some great resources that teach us a lot of valuable things. With this Web Development Reading List, we’ll dive deep into security and privacy issues,…

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    Should PPC agencies be scared of automation?

    Posted on 11th March 2017Digital Marketing
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    I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of times in recent months, “Should we be worried about automation?” I’ve heard it from clients, and even prospective job candidates. And I can see why the question is commonly asked; it is a…

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