Editor’s Note: Making big changes doesn’t necessarily require big efforts — it’s just a matter of moving in the right direction. We can’t wait for Paul’s new book on User Experience Revolution (free worldwide shipping starting from April 18!), and in this article, Paul shares just some of the little tricks and techniques to bring…
We’re one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don’t miss your chance March 21-23 in San Jose to get actionable SEO and SEM tactics that will drive your campaign’s success. It’s not too late to secure the best pre-conference rates! Become a…
In part 1 of this article, we looked at where in the world the new entrants to the World Wide Web are, and some of the new technologies the standards community has worked on to address some of the challenges that the next 4 billion people are facing when accessing the web. In short, we’ve…
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be…
Traditional television and internet-delivered television are heading for a merger in a new, next-generation standard. And the result could be a complete overhaul of how cross-channel marketing and ad campaigns are conducted. The merger is part of version 3.0 of the Advanced Television Systems Committee standard, or ATSC 3.0 for short. Our current HD system…
This week was a big week in terms of web development news. We got much broader support for CSS Grids and Web Assembly, for example, but I also stumbled across some great resources that teach us a lot of valuable things. With this Web Development Reading List, we’ll dive deep into security and privacy issues,…
I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of times in recent months, “Should we be worried about automation?” I’ve heard it from clients, and even prospective job candidates. And I can see why the question is commonly asked; it is a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Should PPC agencies be scared of automation?Mar 10, 2017 by Anna Shirley Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case…
The past year has seen quite a rise in UI design tools. While existing applications, such as Affinity Designer, Gravit and Sketch, have improved drastically, some new players have entered the field, such as Adobe XD (short for Adobe Experience Design) and Figma. For me, the latter is the most remarkable. Due to its similarity…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: WebMD’s new Alexa health skill should go to pharmacy schoolMar 9, 2017 by Greg Sterling The company’s Alexa skill didn’t understand drug names. Google Home performed much better. Facebook Messenger copies…
