Advanced website builders — the tools provided by Squarespace, Wix, Weebly, The Grid and more — produce websites that look and feel like they were designed and coded by humans. They’re also software as a service, which is a different business model than traditional, custom-developed websites. So, should companies use them? At some point, will…
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll show you my ideal shopping…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is your information architecture costing your e-commerce web shop millions in lost sales?Jun 2, 2017 by Trond Lyngbø Solid information architecture is a key ingredient in any successful SEO program, as…
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their digital…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: B2B CMOs and CIOs: It’s time to rethink data managementJun 1, 2017 by Sonjoy Ganguly Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing…
In April, The Wall Street Journal reported that Google was going to introduce an ad blocker into Chrome. On Thursday, the publication confirmed the earlier report and said Google has put publishers on notice that the ad blocker is coming within six months to give them time to prepare. Chrome’s ad blocker will reportedly be…
Our lives are in constant change, we never stop developing and evolving — our bodies, our minds, our views. And today’s technology supports us in doing that: We can access a lot more information as the generations before us, and with that, we have a variety of new possibilities to grow and develop our personalities….
Everyone knows that link building is the hardest part of SEO, from building a strategy to aligning the resources you’ll need to successfully execute that strategy. And yet, when BuzzSumo and Moz teamed up to examine the link building practices associated with 1 million articles, they found that most had neither any links pointing to…
Someone who uses your app or website has a particular goal. Often, the one thing standing between the user and their goal is a form. Forms remain one of the most important types of interactions for users on the web and in apps. In fact, forms are often considered the final step in the journey…
Apple might announce its long-rumored Siri-powered smart speaker during the company’s annual developer conference next week, according to a Bloomberg report. If true, the Apple speaker will compete with similar devices from Amazon, Google, Microsoft, Andy Rubin’s company Essential and others. According to the report: The iPhone-maker has started manufacturing a long-in-the-works Siri-controlled smart speaker,…
