The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all sizes can gain benefits from a marketing automation platform….
As an email strategist and fractional CMO, I’m always amazed – and not in a good way – when I start working with a company on its business and discover massive holes in the data. It reminds me of that old quote, attributed to John Wanamaker of department store fame: “Half of the money I…
Apple just reported its best quarter ever, with $91.8 billion in top-line revenue and $22 billion in profit. Hardware sales reached $79.1 billion and Services came in at $12.7 billion. Wall Street analysts had expected revenues to be just over $88 billion in the company’s first fiscal quarter of 2020, which ended December 28. iPhone…
Using CSCS Scripting Language For Cross-Platform Development Using CSCS Scripting Language For Cross-Platform Development Vassili Kaplan 2020-01-29T11:00:00+00:00 2020-01-29T12:34:03+00:00 Our goal is not to build a platform; it’s to be cross all of them. — Mark Zuckerberg CSCS (Customized Scripting in C#) is an open-source scripting language implemented in C#. Syntactically it’s very similar to JavaScript,…
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In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing…
Byte, the long-awaited follow-up to Vine, launched in a surprise announcement Friday evening. The app is available in the app store for iOS and Android devices, positioning itself as a 6-second “looping video app” from Vine co-founder Dom Hoffman. dear friends, today we’re bringing back 6-second looping videos and a new community for people who…
Smashing Podcast Episode 7 With Stephanie Stimac And Aaron Gustafson: What’s New In Microsoft Edge? Smashing Podcast Episode 7 With Stephanie Stimac And Aaron Gustafson: What’s New In Microsoft Edge? Drew McLellan 2020-01-28T05:00:00+00:00 2020-01-28T12:34:56+00:00 In this episode of the Smashing Podcast, I’m talking to Microsoft’s Aaron Gustafson and Stephanie Stimac to find out more about…
How Smashing Magazine Manages Content: Migration From WordPress To JAMStack How Smashing Magazine Manages Content: Migration From WordPress To JAMStack Sarah Drasner 2020-01-28T10:00:00+00:00 2020-01-28T12:34:56+00:00 (This is a sponsored article.) Every time developers talk about WordPress, their market share percentage changes. “20% of all sites are on WordPress!” “40% of all sites are on WordPress!” Whatever…
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