“Machines are better than people!” While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity — foretelling a time in which great intentions actually destroy the future. Not the case in PPC. It’s true that, in certain functions, machines ARE better than people. The brilliant minds…
Animating Apps With Flutter Animating Apps With Flutter Shubham 2019-10-14T13:30:59+02:00 2019-10-14T12:37:49+00:00 Apps for any platform are praised when they are intuitive, good-looking, and provide pleasant feedback to user interactions. Animation is one of the ways to do just that. Flutter, a cross-platform framework, has matured in the past two years to include web and desktop…
It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates to Amazon today, that logic holds as much water as any of these fine-looking sieves found on Amazon itself. In 2019, the retail site is largely a “pay to play” platform…
California Attorney General Xavier Becerra has just published proposed regulations (.pdf) that will fill in many blanks and much of the practical detail for CCPA, which is set to take effect next year in California but will have nationwide impact. The regulations seek to clarify and provide guidance to businesses on how to comply with…
Grammarly has received $90 million in its latest round of funding, led by returning investor General Catalyst, with help from IVP and other new investors. The money will go towards advancing the technology that enables the AI-powered writing assistant platform, as well as product development initiatives to support enterprise clients, the company said. Why we…
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The W3C At Twenty-Five The W3C At Twenty-Five Rachel Andrew 2019-10-11T12:30:00+02:00 2019-10-11T12:36:24+00:00 Last week, the World Wide Web Consortium (W3C) celebrated its 25th anniversary and invited folks to share why the open web platform matters to them via the hashtag #WebStories. As I’m both a member of the CSS Working Group at W3C and the…
Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to devote to campaign management. Are these strategies all they’re cracked up to be – or…
Quora has recently added additional targeting options for advertisers on the Q&A platform. Keyword history targeting. This is a blend of the existing keyword targeting and question retargeting options on Quora. You can reach people who have shown an interest in subjects related to your business based on the keywords you’re using. Your ads will…
A Guide To New And Experimental CSS DevTools In Firefox A Guide To New And Experimental CSS DevTools In Firefox Victoria Wang 2019-10-10T14:30:59+02:00 2019-10-10T12:35:43+00:00 Over the last few years, our team at Firefox has been working on new CSS tools that address both cutting-edge techniques and age-old frustrations. We’re the Layout Tools team, a subset…
