At the same time that the concept of customer experience seems to be attracting more and more thought leadership press, the stark reality is that in many B2B companies, three critical revenue-maximization efforts remain demonstrably sub-optimized. For ABM practitioners, closing these performance gaps promises to deliver additional improvements to the bottom line. Part of the…
Marketo has published its January 2020 release notes for its Marketo Engage Adobe application. The release is scheduled for Friday, January 17 at 6 PM PT. Key updates will be rolling out across the core Marketo Engage Adobe Application and Account-Based Marketing (ABM) tools. The planned update includes enhancements to the Microsoft Dynamics integration that…
Adelphic, a subscription-based, cross-channel DSP, announced on Wednesday it was extending its partnership with Integral Ad Science (IAS) to give advertisers a pre-bid keyword customization solution. Advertisers will be able to filter ad inventory by avoiding specific keywords within a URL string — reducing the potential for ads to appear in environments deemed unsafe or…
Quantitative Data Tools For UX Designers Quantitative Data Tools For UX Designers Adonis Raduca 2019-12-19T11:30:00+00:00 2019-12-19T12:36:00+00:00 Many UX designers are somewhat afraid of data, believing it requires deep knowledge of statistics and math. Although that may be true for advanced data science, it is not true for the basic research data analysis required by most…
As the year winds down, it’s time to look at what’s in store for the local business landscape in the coming year. The good news is the benefits of enterprise-grade technology are becoming more accessible to this business segment. We see this shift taking hold in 2020, along with a stronger confluence of complementary solutions…
Adding Dynamic And Async Functionality To JAMstack Sites Adding Dynamic And Async Functionality To JAMstack Sites Jason Lengstorf 2019-12-18T11:30:00+00:00 2019-12-18T12:37:00+00:00 It’s increasingly common to see websites built using the JAMstack — that is, websites that can be served as static HTML files built from JavaScript, Markup, and APIs. Companies love the JAMstack because it reduces…
Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the side of caution here, with 40% of brands and agencies saying that their PPC budget is lower than it should be. To make things…
Smashing Podcast Episode 5 With Jason Pamental: What Are Variable Fonts? Smashing Podcast Episode 5 With Jason Pamental: What Are Variable Fonts? Drew McLellan 2019-12-17T05:00:00+00:00 2019-12-17T12:37:31+00:00 In this episode of the Smashing Podcast, we’re talking about variable fonts. What are they, how do they differ from regular fonts, and how can they help in the…
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As with any online experience, you need to keep your customers at the forefront of your mind as you architect your e-commerce site and landing pages. Your goal should be to present prospects with the information they’re looking for at the right time, whether they’re researching a purchase or they’re wondering about your shipping and…
