Digital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution channels this year, compared to the industry standard. That’s according to the latest annual report by ad infrastructure consultancy The 614 Group, a followup to the initial analysis released last year at this time, which found…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Here’s what Facebook says about ads and targeting on Portal Nov 8, 2018 by Amy Gesenhues As Facebook starts shipping Portal devices, it trying to allay privacy concerns. Step up your…
Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that it believes solves the problem for a demand-side platform (DSP). What’s new. Instead of charging a percentage of media spend as other DSPs do — typically 10 to 15 percent — Adelphic will now charge an all-you-can-eat…
Marketers spend in excess of $70 billion on traditional or “linear” TV advertising in the US annually. But what’s is the ROI of a TV commercial? Marketers have been trying to answer that question for years. Now they can. Mobile location data enables marketers to measure the offline impact of both digital and traditional media….
If marketers think brand trust is just a nice-to-have, a new SurveyMonkey survey shows it’s a must-have. “Businesses that fail to establish trust — the foundation of any relationship — will lose to businesses who can,” said SurveyMonkey CEO Zander Lurie in a statement accompanying the survey results. The survey conducted by his company found…
Sharing Data Among Multiple Servers Through AWS S3 Sharing Data Among Multiple Servers Through AWS S3 Leonardo Losoviz 2018-11-08T12:30:30+01:00 2018-11-08T12:30:20+00:00 When providing some functionality for processing a file uploaded by the user, the file must be available to the process throughout the execution. A simple upload and save operation presents no issues. However, if in…
The Value Of Storyboarding For Product Design The Value Of Storyboarding For Product Design Joshua Bumcrot 2018-11-06T14:15:20+01:00 2018-11-07T10:45:16+00:00 When you think of the word “storyboarding,” you probably think about film, media, and video creation. Historically, this is what storyboards have been used for, but who says we can’t use them for product development as well?…
How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview Alvin Wan 2018-11-06T23:50:16+01:00 2018-11-07T10:45:16+00:00 Virtual reality (VR) is an experience based in a computer-generated environment; a number of different VR products make headlines and its applications range far and wide: for…
In April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. In April of last year, it bought ad verification and measurement service Moat. On Tuesday, Oracle Data Cloud announced Pre-Bid by Moat, which assesses inventory for viewability and invalid traffic before an ad is programmatically bid. The new solution will be made…
Marketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from vendors’ partners. But few publishers have a good understanding of the many ways visitors are tracked or how page loading times are impacted by these services. To help get a handle on this…
