ML 20200123
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Infutor’s CCPA opt-out ‘portal’ is the right approach for an industry that doesn’t want one
Identity management company Infutor has launched a data opt-out portal to comply with the California Consumer Privacy Act (CCPA). It’s an approach that represents something of a model for the industry (albeit an imperfect one) and one the industry is unlikely to embrace (though it should). Other data aggregators, such as Neustar and Acxiom, also…
ML 20200122
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Merkle launches digital advertising solution for retailers to monetize their customer data
This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering stemmed from the “consistent conversations around data” that Merkle found it was having with its…
Introducing Our New SmashingConf City Of Austin
Introducing Our New SmashingConf City Of Austin Introducing Our New SmashingConf City Of Austin Rachel Andrew 2020-01-21T10:30:00+00:00 2020-01-21T12:36:08+00:00 We are so excited to be bringing SmashingConf to a new city this year. We’re bringing you SmashingConf Austin where, in addition to our amazing line-up of conference talks and workshops, there will be plenty of fun…
ML 20200120 Martin Luther King Day Special Edition
The post ML 20200120 Martin Luther King Day Special Edition appeared first on Marketing Land. From our sponsors: ML 20200120 Martin Luther King Day Special Edition
Recreating The Arduino Pushbutton Using SVG And
Recreating The Arduino Pushbutton Using SVG And <lit-element> Recreating The Arduino Pushbutton Using SVG And <lit-element> Uri Shaked 2020-01-20T11:30:00+00:00 2020-01-20T12:35:50+00:00 Today, I am going to take you through the journey of creating an HTML component that mimics a momentary pushbutton component that is commonly used with Arduino and in electronic projects. We will use technologies…
Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram DMs, Pinterest beats Snapchat and TikTok looks to change its content stream Instagram tests…
Pinterest taps market research firm IRI to measure offline sales lift
A little over two years ago, Pinterest announced a partnership with IRI, the global market research company, to measure the impact of ad campaigns on in-store sales lift. While it’s apparently taken until now to fully implement, now that the capabilities are in place, advertisers will soon be able to determine which campaigns and creatives…
Here’s how we prepare for a new decade of marketing innovation
The end of the decade will be here before we know it. And despite prevalent fears about an upcoming recession (one expert says we will likely avoid in 2020), most marketers are optimistic: in fact, 61% of CMOs expect marketing budgets will increase in the coming year. If CMOs’ predictions prove true, marketers will have…
