A new month means new wallpapers! This journey has been going on for eight years now, and each time anew artists and designers from across the globe challenge their artistic skills to cater for some fresh inspiration on your desktop. And, well, it wasn’t any different this time around. This post features their designs for…
Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39 percent more likely to see improvement in their overall marketing…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Content and SEO: Building linkable contentSep 28, 2016 by Andrew Dennis What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. How do…
(Credit: MobileFuse) Since the birth of advertising, marketers have been trying to figure out how such messaging might work best. This week, two new studies presented at the Ad Week conference in New York City offer a few hints. The Advertising Research Foundation (ARF) released its study, “How Advertising Works Today,” which focused on the…
Four years ago, Jason Grigsby asked a surprisingly difficult question: How do you pick responsive image breakpoints? A year later, he had an answer: Ideally, we’d set responsive image performance budgets to achieve “sensible jumps in file size.” Cloudinary built a tool that implements this idea, and the response from the community was universal: “Great!…
How well do you think you know the users who come to your website? Can you tell me about your best customer’s buying habits? Or maybe how long your average customer goes between purchases? Or which customer channel converts more than any other channel? Most marketers will unwaveringly claim to know a wealth of information…
Not long ago, when you needed a ride in your city, you’d call a cab — completely unaware the market could offer another option. When you were booking a place to stay for an upcoming trip, your mind probably wouldn’t wander beyond the idea of a hotel. Today, however, the sharing economy is so deeply…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 Ws of the sharing economy: How social data gives marketers a competitive edgeSep 27, 2016 by John Donnelly III Why should you be paying attention to the sharing economy? Columnist…
As the marketing world continues to evolve so rapidly, and often without warning, it’s key to constantly evaluate the industry and marketplace in order to stay current and competitive when changes happen, or risk being left behind. This guide froom Emarsys highlights five of the biggest trends marketers and retailers should expect to see, and…
Twitter is rewarding its loyal Periscope users. Announced today, the Periscope VIP program is intended for broadcasters who are actively engaged, giving them access to benefits and recognition within the community. Plus, Periscope promises that its biggest influencers will unlock even more achievements as they grow their audience. Benefits include a designated Periscope badge, which…
