Even the most forward-thinking businesses struggle with marketing in today’s fast-paced, digital world. The online marketing landscape is notoriously unstable, complex, and dynamic. In order to grab hold of your marketing, you need to know how you stack up. This benchmark report from Yotpo includes data from stores of all sizes among thousands of verticals…
In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization and content development and distribution. The leading edge of our success is often judged by rankings achieved — specifically, rankings achieved for non-brand phrases. In today’s post, I’d like to highlight a valuable element…
It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious on sites with large link footprints), but because it’s almost always performed when a domain is in trouble. Whether you’re reading this article because you’re an SEO looking at new…
In March of 2015, the number of mobile-only users overtook desktop users, according to ComScore. This is a trend that will only become more pronounced over the next 10 years as both business and personal users shift away from being tethered to desks and instead choose to access the internet anytime from anywhere. Tech giant…
There’s an old maxim in management science: “If you can measure it, you can improve it.” This applies to content marketing, as well. Without measuring the performance of your content, you can’t really tell whether your marketing efforts are actually successful or not. To fully measure the success of your content marketing, you need metrics…
Illustration by Flattr Adblock Plus taketh from publishers, and now the popular ad-blocking browser extension has a plan to giveth. The Cologne, Germany-based company has announced a new project with content-funding tool Flattr, headquartered in Sweden. Called Flattr Plus, it will be an browser extension that automatically pays for web content visited by its users….
Last month, the in-home fitness cycle brand Peloton named Lori Tauber Marcus its Chief Marketing Officer. In her new role, Marcus will drive Peloton’s global marketing organization, and build the company’s global brand. One of Marcus’ first initiatives as CMO is the launch of a new ad campaign that will span TV, print and digital…
From a News360 video about NativeAI In February, news discovery platform News360 launched its free NativeAI cloud-based audience analytics platform for app and website publishers. Now, the company is launching a way to use the analytics for making money, by enabling the targeting of personalized native ads and sponsored content based on NativeAI’s tracking of…
“Look,” says your boss, directing your attention to the Google search results on her iPhone. She just searched on “life insurance quotes,” and the organic listings are nowhere to be seen. She actually has to scroll down past the third ad before she gets to the first organic listing. “Why would we continue to pay…
With the company’s future on unsteady ground, Yahoo’s 2016 NewFronts event took a sharp turn since last year, only opened to brand partners and advertisers. In a post from Chief Revenue Officer Lisa Utzschneider published on the company’s blog following its NewFronts presentation, Yahoo said it was “doubling-down” on video programming, narrowing its focus to…
