As always, Facebook is constantly refining the user experience for the benefit of both content creators and consumers. Today, Facebook shared some information regarding changes made to the way videos are ranked in the News Feed, specifically addressing the value it gives to how much a video is watched so that users can find the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook updates News Feed algorithm to focus on video completion ratesJan 26, 2017 by Tamar Weinberg Facebook is now using an evaluative criteria known as “percent completed” to see whether to…
Google parent Alphabet Inc. announced financial results for the fourth quarter of last year. The company reported $26.06 billion in quarterly revenue, which was more than financial analysts had expected. However adjusted earnings per share of $9.36 were below expectations. Overall year-over-year revenue growth was 22 percent. Ad revenues were $22.4 billion, representing 17 percent…
So, you want to give your projects some extra love? With Valentine’s Day coming up soon, we’ve got a fresh new set that consists of a delicious selection — just like a good box of chocolates. Take a peek, and you’ll find icons especially tailored to e-commerce projects (such as shopping carts and price tags),…
When working in a team, we focus so much on the work, that we often forget that we all have something in common. Something that is so obvious that we underestimate it: we all are human beings. And well, if we want to grow as a team and get better at what we do, we…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon adds 50 brands to Dash program, making 250+ products now available via Dash ButtonsJan 25, 2017 by Amy Gesenhues In addition to new Dash brands, Amazon launched “virtual” Dash buttons…
Facebook is currently testing out a feature that appears to be a dagger into the chest of Snapchat. Reported by Business Insider, Facebook is taking the idea of Instagram Stories and bringing it to its larger and more popular social network. This limited beta opportunity is currently testing on mobile browsers in Ireland but Facebook…
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B marketer looking to adopt a…
Facebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its roll-out of ads elsewhere: to Instagram, to others’ apps and sites through its ad network, to Groups and now to Messenger. In a test, Facebook has started placing ads on its messaging…
When the Russian ruble’s exchange rate slumped two years ago, it drove us to think of cutting hardware and hosting costs for the Mail.Ru email service. First, we had to take a look at what email consists of. Indexes and bodies account for only 15% of the storage size, whereas 85% is taken up by…
