Most product launches are complete failures. This product launch example shows the ingredients for a succesful launch In fact, it’s been reported that about 70% of all new product launches fail within the first year.1 While product launches require input from many teams, if anything goes wrong the blame always points to the marketing team….
Typography can make all the difference. However, if your project has to get along on a very limited budget and you need to rely on free fonts, good ones are never easy to find. Luckily, we stumbled across some real gems lately. The following fonts can be downloaded for free and are bound to give…
Google are proactively asking business owners to keep their Knowledge Graph information up-to-date, by directly suggesting edits. Importance: (Webmasters and “Official Representatives”) Recommended source: Successful SEO Guide In an interesting move, Google have begun to ask people who they deem as “Official Representatives” of a topic, if they would like to request changes to the…
A quick-fire guide and glossary to the essentials of Programmatic Marketing Programmatic is a very hot topic in the world of marketing right now. As Ad Age points out, the advertising industry is on a journey toward widespread automation, and programmatic marketing which gives marketers the opportunity to purchase advertising more efficiently and – given…
Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’s…
Explaining how modelling of marketing outcomes can let you make smarter marketing decisions As 2016 gets under way we’re seeing more discussion of the applications of Predictive Intelligence. It’s a nascent field, but one that is gaining popularity fast and for some very good reasons, which we will discuss in a lot more detail in…
Guess what: those tricky mystery riddles are never easy to design. The idea has to be evaluated and brought into life, just to be crashed by painful user tests and then adjusted over and over again until it’s easy enough to solve — but difficult enough to not solve fast. When we started out with…
Reviewing the Mobile ad landscape and the future of programmatic advertising Simon Swan’s Digital Marketing Essentials interview with Luke Jonas of Hatch London I caught up with Luke Jonas a specialist in programmatic advertising and performance marketing. He previously worked at mobile advertising technology platform and is a co-founder of Hatch London, an agency that…
First view lets brands get their video seen on Twitter Importance: (For big brands advertising on Twitter )Recommended source: Twitter blog Yesterday Twitter announced the release of a new ad product which opens up Twitter’s most valuable real-estate for brands to get their message across. Called First view, it allows brands to pay to have…
Mark Zuckerberg once said, “The biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native… because it just wasn’t there. And it’s not that HTML5 is bad. I’m actually, long term, really excited about it.” And who wouldn’t be excited by the prospect of a single code…
