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    Three of the most important data segmentations for any Google paid search analysis

    Posted on 23rd July 2016Digital Marketing
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    Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t require too much slicing and dicing to get meaningful takeaways from paid search data, and often a simple brand vs. non-brand look would do the trick. With the rise…

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    3 signs your landing page copy is leaving your visitors high and dry

    Posted on 23rd July 2016Digital Marketing
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    There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In…

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    Marketing Day: Landing pages, data segmentations & content creation

    Posted on 23rd July 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 3 signs your landing page copy is leaving your visitors high and dryJul 22, 2016 by Khalid Saleh Are your PPC landing pages failing to convert, despite getting great traffic? Columnist…

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    New insights on the customer decision journey

    Posted on 22nd July 2016Digital Marketing
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    For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for? New research at Bing Ads now allows us to better understand…

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    Marketing Day: Facebook targeting options, forecasting video trends & more

    Posted on 22nd July 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New insights on the customer decision journeyJul 21, 2016 by John Cosley Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these…

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    Drive unified digital customer experiences with better technology strategies

    Posted on 22nd July 2016Digital Marketing
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    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives. This executive overview from Forrester describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your…

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    The Aesthetic Of Non-Opinionated Content Management: A Beginner’s Guide To ProcessWire

    Posted on 22nd July 2016Web Design
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    Systems for managing content are more often than not rather opinionated. For example, most of them expect a certain rigid content structure for inputting data and then have a specific engraved way of accessing and outputting that data, whether or not it makes sense. Additionally, they rarely offer effective tools to break out of the…

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    Web Development Reading List #146: Peermaps, Passive Event Listener Note, And A Shift Of Focus

    Posted on 22nd July 2016Web Design
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    So, what do we have this week? Well, it’s quite a lot actually. For example, there’s now a deal that might make Opera’s browser a Chinese business, leaving all privacy and security efforts that have recently been made in the browser uncertain. If you want to dive into learning ECMAScript 6, Wes Bos has published…

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    Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads

    Posted on 21st July 2016Digital Marketing
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    Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment. Publishers making the transition to HTML5 video ads, then, might still want to handle Flash video ads. To help ease the move, video ad tech firm Likqid Media is today announcing LKQD Fusion….

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    Top 10 video creators in June: BuzzFeed Tasty keeps the lead but loses a million views

    Posted on 21st July 2016Digital Marketing
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    BuzzFeed Tasty continues to keep its lead among video creators, according to Tubular Labs’ latest video analytics rankings. Generating 1.8 billion views across YouTube, Facebook, Vine and Instagram in June, BuzzFeed’s foodcentric videos have earned the channel a No. 1 ranking for six months straight, although it lost a million views last month compared to…

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