The why and how of omni-channel B2B marketing Omni-channel marketing is a buzz phrase that is used interchangably with other phrases such as cross-channel marketing; multichannel marketing and my preferred term integrated marketing. I had the opportunity to sit on a panel at The Big Social Media Conference in Manchester in July and discuss how…
Website visitors do not want obvious personalisation as much as they would like to believe something is personal The chances are you have received an email addressed to “Dear [First Name]” or similar? Email marketers appear to forget to include our actual names from time to time. It is annoying and we all laugh at…
A Q&A with Liam Fisher of Built Visible giving actionable advice and tools for people looking to improve their content marketing campaigns in the year ahead Getting started with content marketing can be tough – from researching your audience through to executing a campaign across multiple mediums and devices, there’s a lot for the digital…
I wish you a happy New Year! But although we write another number now — 2016 — your habits and goals won’t change overnight. That is why I’m not convinced of New Year’s resolutions. You should have goals, resolutions and you should try to improve yourself. But bear in mind to make these goals reasonable,…
The self-proclaimed “world’s gathering place for all who thrive on the business of consumer technologies”, CES 2016 has been as popular as ever. Here’s our roundup of the most important new tech innovations relevant to marketers. More marketers than ever from across industries are now attending the huge Consumer-Electronics show, CES which takes place every…
New research shows the current use of digital channels for internal marketing communications Digital transformation affects every area of business. Marketing has been completely transformed by it, as has sales, and to a lesser extent HR. Because it isn’t outward facing, internal comms has sometimes been slightly slower to take up these new trends than…
Follow these SEO trends for better rankings in 2016 SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving algorithm that encourages SEO specialists to…
Why Your Marketing Department Needs a New Marketing Plan and Marketing Budget — and Some Templates to Get You Started Managing a marketing department often means having to prove that your marketing budget is money well spent. Since the ROI of marketing isn’t always obvious, it can be easy to get caught up in the…
The low-down on Twitter’s new conversational ads Importance: For existing Twitter advertisers Recommended link: Twitter announce conversational ads Well, it’s the first full working week of the year and we have the first new social media platform release option to consider. It’s a minor one in the scheme of things, but worth knowing about if…
What are the ideal roles for an effective data analytics or business intelligence team Creating teams within a business is a complex task, one that involves a wide range of skills, some of which are hard to quantify. Should you put similar people together in the hope they’ll ‘get each other’, be more productive and…
