For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for? New research at Bing Ads now allows us to better understand…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New insights on the customer decision journeyJul 21, 2016 by John Cosley Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these…
Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives. This executive overview from Forrester describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your…
Systems for managing content are more often than not rather opinionated. For example, most of them expect a certain rigid content structure for inputting data and then have a specific engraved way of accessing and outputting that data, whether or not it makes sense. Additionally, they rarely offer effective tools to break out of the…
So, what do we have this week? Well, it’s quite a lot actually. For example, there’s now a deal that might make Opera’s browser a Chinese business, leaving all privacy and security efforts that have recently been made in the browser uncertain. If you want to dive into learning ECMAScript 6, Wes Bos has published…
Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment. Publishers making the transition to HTML5 video ads, then, might still want to handle Flash video ads. To help ease the move, video ad tech firm Likqid Media is today announcing LKQD Fusion….
BuzzFeed Tasty continues to keep its lead among video creators, according to Tubular Labs’ latest video analytics rankings. Generating 1.8 billion views across YouTube, Facebook, Vine and Instagram in June, BuzzFeed’s foodcentric videos have earned the channel a No. 1 ranking for six months straight, although it lost a million views last month compared to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Top 10 video creators in June: BuzzFeed Tasty keeps the lead, but loses a million viewsJul 20, 2016 by Amy Gesenhues According to Tubular Labs video analytics, the top 100 videos…
This year, there will be 42 different sports and over 300 events taking place at the Olympics. Perhaps you have a project related to these upcoming games, or maybe you’ll be working on a project which is somehow related? Wouldn’t it be great to have a set of consistent icons for all sports-related activities, just…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Imperson unveils chatbot platform so you can create your own characterJul 20, 2016 by Barry Levine The self-service platform utilizes the same technology it employed to launch Miss Piggy and other…
