Use predictive modeling to give your campaigns an edge over competitors The Search Engine Marketing Professional Organization’s 2015 State of Search Industry Report provides several valuable insights derived from both marketer and agency practices over the past year. The most useful conclusions center on three forms of advertising: paid search, social media, and display media….
Our look at the latest trends in digital media and technology and how they will impact marketing this year At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends.”What’s Hot?” and “What’s Next?” are always the most common questions when I…
Yep, one of those mystery riddles again? To celebrate the launch of SmashingConf NYC, we’ve prepared yet another riddle, and this time it will be a matter of patience and following clues. As usual, we’ve hidden secret keys in a series of animated GIFs. Seek out the place — it will lead you to the…
Hear, hear! SmashingConf NYC 2016 is coming! A spectacular performance about failures, successes and superpowers in front-end and UX — now on Broadway! A flabbergasting show on fascinating endeavours in web design, with busted myths, horror design stories and wisdom gained from daunting real-life struggles! Don’t miss the most remarkable show of the year! Can…
How forecasting as part of marketing planning can help you set more accurate marketing objectives defining future opportunities Forecasting is a key part of the process for creating marketing plans, both for annual investment and for individual campaigns. Creating more accurate forecasts of the returns from digital marketing is now essential given the growth in…
Case studies and best practices for producing truly outstanding content With the ongoing rise in content marketing, smarter search engines and increased competition within the earned media space, what does it take to really stand out and gain attention? As we start the New Year, now is as good a time as any to aim…
Responsive websites, even the most modern ones, often struggle with selecting image resolutions that best match the various user devices. They compromise on either the image dimensions or the number of images. We can solve these issues and start calculating image breakpoints more mathematically, rather than haphazardly. The lives of web developers aren’t getting any…
Creating a strategy in a team of one can be a challenge. Here’s how to overcome it In 2016, according to Curata reports that 60% of companies will have an executive who is directly responsible for an overall content marketing strategy. Yet despite the increasing emphasis that is being placed on content, a single executive…
The outlook for social commerce via the social networks Social selling was a big trend of 2015, and 2016 promises to be an even bigger year for social selling. Facebook released a lot of powerful new features for social commerce last year, and we can expect more from both Facebook and other social platforms this…
A new whitepaper proposes the Customer Mix as a replacement for the 7 P’s marketing mix Global eCommerce and Multichannel consultancy, Practicology have released a new paper for 2016 putting forward their case that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s,…
