With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance and productivity. If you are considering a social media management software platform, this guide will help…
Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing even close to a silver bullet exists, the search is always on for the “one big thing” that can really jump a site up in the rankings. It’s…
An image from the two-minute video at “Discover Your Aloha,” with a smile indicator Expedia.com is now letting your facial reactions help determine where you should go on vacation. Through its Expedia Media Solutions advertising sales division, the travel site has launched a new website called “Discover Your Aloha” as part of a year-long campaign…
More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques. As part of a test, Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand. “We have started to test delivering ads to people…
Google shows special results for an open-ended search for goods or services when it knows your location. Or when you add a phrase like “near me” or “Tribeca.” Does all this mobile, location-centric search translate into real-world business outcomes? From awareness to consideration to conversion, and finally advocacy — this white paper from MomentFeed shows…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Using Google to drive offline salesOct 11, 2016 by Digital Marketing Depot Google shows special results for an open-ended search for goods or services when it knows your location. Or when…
Screens from Urban Airship/Politico Europe’s Brexit updates wallet card. “Mobile wallet” conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes, and discount cards. But that’s only because its name is borrowed from the wallet’s heyday, when all “stores” were tangible. The future of the humble mobile wallet may…
Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage…
Web and mobile apps are moving away from pages towards completely personalized experiences. These new experiences are built on an aggregation of many individual pieces of content. The way this content is now being presented is in the form of cards. The card-based interaction model is spreading pretty widely, and you can see digital cards…
According to browser statistics, Chrome for Android is currently the largest mobile browser, or is about to become so. Still, too few web developers realize that these Chrome for Android numbers in fact contain several browsers, not just Google Chrome. After discussing the general state of affairs in this article, we’ll focus on the Chromium-based…
