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    Twitter for Android gets facelift

    Posted on 8th June 2016Digital Marketing
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    tanuha2001 / Shutterstock.com Using the Twitter app on Android? Today, your microblogging app is sporting a new look, no matter where you reside in the world. The new Twitter for Android has taken user feedback to enhance the user design and to simplify the user experience. As seen below, the design has swipe functionality to…

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    New AMP ad formats in the works as Google study shows higher eCPMs on AMP

    Posted on 8th June 2016Digital Marketing
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    Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status update for ad-related projects. On Tuesday, the company shared some early ad performance results on AMP content. Within that roadmap are plans for adding support for pre-roll video ads in AMP video, sticky ads that stay…

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    Facebook tests desktop Pages redesign that drops right-rail ads

    Posted on 8th June 2016Digital Marketing
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    After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that drops right-rail ads from the page, among other changes. According to screenshots posted on Twitter by The Next Web’s head of content Matt Navarra, the redesigned desktop Pages adopt the changes Facebook…

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    Breaking Out Of The Box: Design Inspiration (June 2016)

    Posted on 8th June 2016Web Design
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    There’s no doubt that simple design is hard, since it requires much more thought and inspiration. It’s about understanding exactly what your users need. Colors play a major role, and today I’d like to show you a couple of illustrations that may motivate you to try out some new color combinations and techniques. Take a…

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    Salesforce puts Lightning into its Marketing Cloud

    Posted on 10th May 2016Digital Marketing
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    Salesforce is adding more lightning to its clouds. Today, the company announced the launch of Marketing Cloud Lightning, which follows the relaunch in February of its Sales and Service clouds on the Lightning platform. At the same time, Salesforce is announcing a variety of other enhancements in advertising, email and customer journeys, as well as…

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    5 ways SEO and PR should be working together

    Posted on 10th May 2016Digital Marketing
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    With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos. An easy collaboration exists…

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    Senate launches inquiry into allegations of slanted Facebook Trending Topics

    Posted on 10th May 2016Digital Marketing
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    After the story broke of possible rigging in Facebook’s Trending Topics, with news being purposely swept under the rug in favor of promoting content of another agenda, Facebook has gotten itself into more hot water. Today, Gizmodo has followed up on the story, acknowledging that the US Senate Commerce Committee, a government entity responsible for…

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    The morality clause in digital marketing

    Posted on 10th May 2016Digital Marketing
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    If you very honestly, in your heart of hearts, don’t want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, of course, and hardly limited to digital, but nothing brings it into sharp relief quite like an election year. Perhaps that’s why discussions about the ethical…

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    Success is an illusion if you can’t measure it; learn how at SocialPro

    Posted on 10th May 2016Digital Marketing
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    Driving traffic through earned/owned and paid social media advertising is the beginning of the journey. The rubber meets the road when visitors interact with landing pages and become customers. And social media marketers need to prove their mettle, not just speculate about their accomplishments. SocialPro has sessions designed to help you demonstrate the results you’re…

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    MarTech Landscape: What is machine learning and why should marketers care?

    Posted on 10th May 2016Digital Marketing
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    Way back in the last century, one of the most common put-downs of computers was the accusation that they only did what they were programmed to do. Not any more. These days, it is increasingly common for marketing and many other kinds of systems to employ some variety of “machine learning,” which moves away from…

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