You don’t know if it was a good idea until you’ve tested it! A/B testing is used to arrive at the best option to meet the goal for a page or series of pages. Usually it’s to maximise conversion rate. Businesses want to take the best decision, or the most appropriate decision, for a given…
Latest report shows the current state of B2C social media use in different industry sectors Social media is today and established B2C marketing technique. Originally sold as a marketing ‘silver bullet’, we’ve seen a bit of a backlash against social media in recent years because expectations have failed to live up to reality. However, it…
When they hit the front-end landscape a few years ago, preprocessors were heralded as the saviour of CSS, bringing modularity, meaning and even a degree of sexiness. Terms like “Sass architecture” became commonplace, ushering in a new generation of CSS developers who occasionally went to excess with their new-found power. The results were marvellous, and…
What do you think is the best, i.e. most useful marketing model? Download our two free guides on marketing models to learn how to apply them You may have noticed we’re fans of using practical models as tools to support marketing strategy development? We believe a clear, simple model gives us a framework to assess…
Should you just live “in-the-moment” or should you plan ahead using different planning horizons? At Smart Insights we believe that businesses with a more strategic planning approach to their marketing and digital marketing are more likely to succeed in the long-term, despite the fact that many businesses don’t have a long-term digital or marketing plan….
WordPress offers a host of opportunities for marketers. Here are seven essential techniques for managing your WordPress site. The primary goal of every online marketer should be to achieve maximum visibility for the site they’re promoting, while also facilitating an optimal conversion rate, in the most efficient way possible. To do this, many marketers have…
Technical options and tools for creating more engaging content marketing A brief history of animation on the web. Since the beginning of the Internet, the web has been constantly and rapidly evolving. The evolution of the web has been directed by predominantly 2 conflicting factors. The first factor being content providers and readers who are…
They’re probably the most familiar interfaces on the planet: the numeric keypads on our mobile phones and calculators. Yet very few notice that the keypads’ design has remained unchanged for nearly half a century in the face of evolving global design norms and conventions. Even fewer users notice another startling design feature: the phone’s keypad…
Email Still Outperforms Social Media for Engaging Your Customers With some exceptions, social media has really poor engagement rates (people clicking links and taking action). And many companies are wasting their precious marketing budgets on an audience that rarely sees their posts, and when they do, is distracted and often uninvolved. The proof is in…
Are you exploiting the scale and marketing options of YouTube? YouTube is no longer a new media platform, this year it enjoyed its 10th Birthday! You’ll know it’s big, which gives opportunities to reach mainstream and audiences as shown by these latest stats from YouTube: YouTube has more than 1 billion users Every day people…
