As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion people that use Facebook every month provide it with information: how old they are, who their friends are, where they live, who they work for, where they went…
Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation often provides the wrong experience…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Personalization 2.0: Transform your marketing from segmentation to intent-driven personalizationSep 14, 2017 by Digital Marketing Depot Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant,…
We love exploring opportunities. While many of us are quite familiar with publications and events surrounding us, we often lack the global perspective on what’s happening in the web industry across the world. For example, do you know what the state of web design in Singapore is? What about front-end events in Kuala Lumpur? What…
I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too far from the truth! People with big audiences have a lot of power. But people can make mistakes — even people with strong expertise in a subject — so you…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Fake news! How to recognize bad advice in link building and SEOSep 13, 2017 by Julie Joyce Overloaded with content? Julie Joyce explains why it’s essential for SEOs and link builders…
User interface design has changed dramatically in the last few years, as traditional computers have ceded dominance to smaller screens, including tablets, mobile phones, smartwatches and more. As the craft has evolved, so has its toolset; and from one app to rule them all — looking at you, Photoshop! — we have gotten to a…
If you’re stuck in a job you hate and have dreams of becoming a designer and working in a creative role that fills you with excitement daily, the road to entering this completely new industry can feel daunting. Making a major career shift late in life to follow your passion is scary. Not only is…
On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s changes is the merger of Facebook’s two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the…
Attending industry conferences is an incredible way to increase your knowledge, expand your network, and find new insights and ideas. MarTech conference is no exception! Let’s count down the top 8 reasons why you should join us in Boston this October 2-4: 8. MarTech connects the dots “I find this the only conference that provides…
