Pattern Library First: An Approach For Managing CSS Pattern Library First: An Approach For Managing CSS Rachel Andrew 2018-07-09T14:00:35+02:00 2018-07-10T12:05:47+00:00 In this article, based on the talk that I gave at Smashing Conference in Toronto, I’m going to describe a method of working that I’ve adopted over the past two years that helps me to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Second big EU antitrust fine against Google coming next week Jul 9, 2018 by Greg Sterling Reports speculate that Google will be forced to decouple Google Play access from app…
Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing on a handful of television networks, a few…
Better Collaboration By Bringing Designers Into The Code Review Process Better Collaboration By Bringing Designers Into The Code Review Process Ida Aalen 2018-07-10T13:50:26+02:00 2018-07-10T12:05:47+00:00 Smooth collaboration between developers and designers is something everyone aspires to, but it’s notoriously difficult. But with today’s advanced web, it’s difficult — if not impossible — to build a truly…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust Jul 6, 2018 by Robin Kurzer Will GDPR and the recently passed California privacy law herald…
I’m a big fan of Twitter because it provides me with instantaneous information and commentary. It lets me see what’s trending while gaining quick insight. It’s everything I want in a social platform except for one troubling issue: Twitter lacks context. It’s not just Twitter. Facebook, Instagram, Snapchat and other platforms all provide us with…
Since the advent of the ad and data-related scandals plaguing Facebook — including the Cambridge Analytica scandal and the emergence of evidence that Russia used the app to interfere in 2016 elections — the company has made sizable efforts to curb malicious content and misinformation this year. As part of its work in this area,…
Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global marketing agency holding company, for $2.3 billion. The move follows rumors that IPG was considering putting itself up for sale. It also follows a strategic review by Acxiom about the possibility of selling AMS…
“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing? That’s the problem with SEO. It’s comprised of so many things that when faced…
Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World. The speakers shared new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing. Jillian Nagle, Red Ventures Jill started the session by saying, If we evaluate audiences the same way we evaluate…
