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    Pattern Library First: An Approach For Managing CSS

    Posted on 10th July 2018Web Design
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    Pattern Library First: An Approach For Managing CSS Pattern Library First: An Approach For Managing CSS Rachel Andrew 2018-07-09T14:00:35+02:00 2018-07-10T12:05:47+00:00 In this article, based on the talk that I gave at Smashing Conference in Toronto, I’m going to describe a method of working that I’ve adopted over the past two years that helps me to…

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    Marketing Day: Google to be fined, SMX Advanced, recaps, Quora ads & more

    Posted on 10th July 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Second big EU antitrust fine against Google coming next week Jul 9, 2018 by Greg Sterling Reports speculate that Google will be forced to decouple Google Play access from app…

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    Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

    Posted on 10th July 2018Digital Marketing
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    Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing on a handful of television networks, a few…

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    Better Collaboration By Bringing Designers Into The Code Review Process

    Posted on 10th July 2018Web Design
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    Better Collaboration By Bringing Designers Into The Code Review Process Better Collaboration By Bringing Designers Into The Code Review Process Ida Aalen 2018-07-10T13:50:26+02:00 2018-07-10T12:05:47+00:00 Smooth collaboration between developers and designers is something everyone aspires to, but it’s notoriously difficult. But with today’s advanced web, it’s difficult — if not impossible — to build a truly…

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    Marketing Day: Facebook blocking the wrong ads, massive data breaches continue & more

    Posted on 7th July 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust Jul 6, 2018 by Robin Kurzer Will GDPR and the recently passed California privacy law herald…

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    If content is king, then context is queen

    Posted on 7th July 2018Digital Marketing
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    I’m a big fan of Twitter because it provides me with instantaneous information and commentary. It lets me see what’s trending while gaining quick insight. It’s everything I want in a social platform except for one troubling issue: Twitter lacks context. It’s not just Twitter. Facebook, Instagram, Snapchat and other platforms all provide us with…

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    Facebook’s automated systems to monitor political advertisers are blocking the wrong ads

    Posted on 6th July 2018Digital Marketing
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    Since the advent of the ad and data-related scandals plaguing Facebook — including the Cambridge Analytica scandal and the emergence of evidence that Russia used the app to interfere in 2016 elections — the company has made sizable efforts to curb malicious content and misinformation this year. As part of its work in this area,…

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    Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp

    Posted on 6th July 2018Digital Marketing
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    Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global marketing agency holding company, for $2.3 billion. The move follows rumors that IPG was considering putting itself up for sale. It also follows a strategic review by Acxiom about the possibility of selling AMS…

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    How to prioritize SEO tasks by impact

    Posted on 5th July 2018Digital Marketing
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    “What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing? That’s the problem with SEO. It’s comprised of so many things that when faced…

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    SMX Advanced recap: Audience targeting in a privacy-centric world

    Posted on 5th July 2018Digital Marketing
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    Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World. The speakers shared new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing. Jillian Nagle, Red Ventures Jill started the session by saying, If we evaluate audiences the same way we evaluate…

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