Looking at recent discussions, I feel that more and more people are starting to think about ethically and morally correct work. Many of us keep asking themselves if their work is meaningful or if it matters at all. But in a well-functioning society, we need a variety of things to live a good life. The…
Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere. Content needs SEO to stand out in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The complete guide to optimizing content for SEO (with checklist)Apr 13, 2017 by Nate Dame Google has stated that “content” is among its top three ranking factors, but what makes content…
Big news from Google: Within a few months, the infamous search engine will divide its index to give users better and fresher content. The long-term plan is to make the mobile search index the primary one. Why does this matter for e-commerce website owners? Well, it will enable Google to run its ranking algorithm differently…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Where does your programmatic spend go?Apr 12, 2017 by Grace Kaye Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of…
At a time when risky ads can cause a backlash (e.g., Pepsi), Burger King just did something ingeniously (or annoyingly) calculated to create buzz. And it worked. The company created a TV spot (below) that tries to invoke Google Home — for those that have them. Near the end of the commercial the camera zooms…
For the past few months, I’ve been building a software-as-a-service (SaaS) application, and throughout the development process I’ve realized what a powerful tool Slack (or team chat in general) can be to monitor user and application behavior. After a bit of integration, it’s provided a real-time view into our application that previously didn’t exist, and…
The world is constantly evolving with frameworks, such as the Internet of Things (IoT) and virtual reality (VR). These and many others are opening opportunities to rethink how we approach prototyping: They introduce avenues to marry the digital software with the tangible aspect of the overall user engagement. This two-article series will introduce readers of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: National Brands & Local Search: Use Insights to Drive ActionsApr 11, 2017 by Digital Marketing Depot National brands with hundreds – if not thousands – of locations face a daunting challenge….
MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to…
