Brands can now display codes which can be scanned by users to start conversations on Facebook Messenger Importance: Recommended source: Facebook’s blog Facebook has announced a raft of new features for its Messenger app that promise to be rather interesting for business, as they offer opportunities for integrating messenger with their existing campaigns and utilising…
Advertising options come to Pinterest, a year after it launched ‘Buy it Buttons’ on Pins to get e-commerce traffic Importance: (For Advertisers, particularly for B2C brands).Recommended source: Pinterest’s blog Brands can now pay to increase the reach of their Pins, or to target a specific audience via Pinterest, much like ‘boosting’ or promoting a post…
The idea of building mobile apps with JavaScript is not new. We’ve seen frameworks like Ionic and PhoneGap take on the challenge, and to some extent succeed in gaining a fair amount of developer and community support. These frameworks and the whole idea of building mobile apps with JavaScript never appealed to me, though. I…
It’s been known for a little while that Mr Zuckerberg is incredibly excited about live video on Facebook and the newest update “Facebook Live” is a clear indication of this. Importance: (If you use or manage Social Media Accounts)Recommended source: Social Media Management Checklist He sees it as the next step in social media and…
8 factors to consider when investing in your first mobile app From a marketing and branding perspective, launching a mobile app can yield very positive results. However, you’ll also notice that many businesses launch an app, only to see it flop. How can you ensure that your investment in a mobile app is high returning…
Editor’s Note: Some people simply have the magic touch for digging up design goodness. Today, we are proud to present the brilliant gems that Veerle Pieters has dug out, letting us explore a fresh breeze of photography, art, type, print as well as web design projects. As designers, we have our good and bad days….
What has been your biggest web development challenge recently? Was it a development issue, a communication issue or an education issue in your team? Facing so many things that don’t work as expected these days in many different teams and projects, I now realize that we all are part of a very young industry, and…
A short how-to and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking…
Measure your brand’s growth rate on social against the industry average That social networks are still growing rapidly should come as no surprise. In 2014 a quarter of the world’s population was active on social media, but by 2018 it is predicted a third of the world will be active. That is a massive increase…
Everything you wanted to know about automation, but were too afraid to ask Despite an impressive pedigree, many companies are still reluctant to go near automation. We examine what makes this powerful tool so misunderstood, and explain how even small steps can start a journey towards big results. If you’re reading this because you’re unsure…
