Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google AdSense publishers get more control over the ads that can show on their sitesFeb 7, 2017 by Ginny Marvin The ability to opt out of more ad categories is now…
The first set of screens with which users interact, set the expectations of the app. To make sure your users don’t delete your app after the first use, you should teach them how to complete key tasks and make them want to come back for more. In other words, you need to successfully onboard and…
A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple…
The virtual realm is uncharted territory for many designers. In the last few years, we’ve witnessed an explosion in virtual reality (VR) hardware and applications. VR experiences range from the mundane to the wondrous, their complexity and utility varying greatly. Taking your first steps into VR as a UX or UI designer can be daunting….
In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA) that include information on when a product is available at a nearby store location. Taking into account the local intent of each search query in determining…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: When should advertisers consider pausing Google Local Inventory Ads?Feb 6, 2017 by Andy Taylor Retailers that sell online and in-store need to balance where to send users in their paid search…
As JavaScript developers, we often forget that not everyone has the same knowledge as us. It’s called the curse of knowledge: When we’re an expert on something, we cannot remember how confused we felt as newbies. We overestimate what people will find easy. Therefore, we think that requiring a bunch of JavaScript to initialize or…
We’re just hours away from our biggest event of the year: Marketing Land’s sixth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. Our coverage kicks off at 6:00 PM ET with a live blog where industry luminaries Kerry Curran of Catalyst/GroupM, James…
Wow, what a game! Big thanks to our insightful guests, to my colleagues and to everyone who joined us for the big game and the big ads! Check out the full write-up of our tally of social media and other online calls-to-action and stay tuned to Marketing Land in the coming days. We’ll have many…
Hashtags were in 30% of Super Bowl 51 ads, down significantly from 45% last year. More ads used URLs than hashtags for the first time since Marketing Land has measured them, 41% in all. Twitter barely beat Facebook and Instagram as the most-mentioned social network, though neither was explicitly mentioned often. The statistics are from…
