At a time when risky ads can cause a backlash (e.g., Pepsi), Burger King just did something ingeniously (or annoyingly) calculated to create buzz. And it worked. The company created a TV spot (below) that tries to invoke Google Home — for those that have them. Near the end of the commercial the camera zooms…
For the past few months, I’ve been building a software-as-a-service (SaaS) application, and throughout the development process I’ve realized what a powerful tool Slack (or team chat in general) can be to monitor user and application behavior. After a bit of integration, it’s provided a real-time view into our application that previously didn’t exist, and…
The world is constantly evolving with frameworks, such as the Internet of Things (IoT) and virtual reality (VR). These and many others are opening opportunities to rethink how we approach prototyping: They introduce avenues to marry the digital software with the tangible aspect of the overall user engagement. This two-article series will introduce readers of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: National Brands & Local Search: Use Insights to Drive ActionsApr 11, 2017 by Digital Marketing Depot National brands with hundreds – if not thousands – of locations face a daunting challenge….
MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to…
Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some Periscope videos, Twitter is introducing an ad format that can appear atop a live or recorded Periscope broadcast, the company announced on Monday. Called Custom Hearts, the new ad format takes the standard hearts…
New York-based Taykey, the company that enables ad targeting based on real-time social trend data, announced its first integrations with third-party media buying platforms on Tuesday. Taykey says its data helps brands reach their target audiences while avoiding the pitfalls of fake news and inappropriate content that have recently ensared Google and YouTube’s ad networks….
Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study by BloomReach…
The landscape for the performance-minded developer has changed significantly in the last year or so, with the emergence of HTTP/2 being perhaps the most significant of all. No longer is HTTP/2 a feature we pine for. It has arrived, and with it comes server push! Aside from solving common HTTP/1 performance problems (e.g., head of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Take the MarTech survey: Is marketing art or science?Apr 7, 2017 by Marketing Land The phrase “art and science” of marketing gets thrown around a lot. But what does it really…
