For social media networks 2016 has been the year that live video took off. Facebook, Twitter and Instagram have made serious announcements and upgrades to their live offerings and Periscope/Twitter is ’rounding’ the year off with a bang. Certain Periscope users will now have the ability to broadcast live 360 videos out to the community….
In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the…
At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to…
From the cover of the report Personal wearables that track health data can boost your exercise routine or monitor a medical condition. The devices — including digital watches, sensor-equipped clothes, and apps in smartphones — can track heart rates, sleep patterns, calories, stress levels, and someday may store information on our DNA. But, according to…
Amazon’s Echo Dot, the best-selling item on Amazon.com this holiday season Amazon had itself a merry little huge Christmas this year, especially when it comes to sales of its own family of Echo devices. Echo Dot, the newer and smaller version of the Echo, was the top-selling item on Amazon.com this holiday season. That was…
With a couple of days left until New Year’s Eve, it’s just about time to set aside 60 minutes to clean up, sort out and back up your digital footprint, to ensure a good smooth start to 2017. So many little details tend to get forgotten or overlooked every single time, only to get fixed…
When designing a landing page to promote a product or service online, you’re ultimately pointing users toward one goal. That goal most often relates to generating business via sales or leads. You may want users to purchase a product immediately, or you may simply want them to sign up for a mailing list. Whatever the…
Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us, he’s awash in data — from social networks, web browsing trails, and the particulars about that time when so-and-so helped the old lady cross the busy street or…
For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do you even start? Do you hire someone to manage your campaigns, or do you try to get by in the beginning by…
CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most tangible relationships are more likely with the partners and service providers that comprise their full tech stack. Building, selecting, integrating and managing the right tech is the first step in understanding and interfacing with consumers. At best, both the advertising and…
