MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has partnered with seven third-party attribution platforms to deliver the data. The platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin. The impression-level revenue data will be delivered in real-time once an ad impression is triggered…
The post ML Brief May 22, 2019 appeared first on Marketing Land. From our sponsors: ML Brief May 22, 2019
Vue.js And SEO: How To Optimize Reactive Websites For Search Engines And Bots Vue.js And SEO: How To Optimize Reactive Websites For Search Engines And Bots Paolo Mioni 2019-05-21T13:30:59+02:00 2019-05-21T12:35:02+00:00 Reactive JavaScript Frameworks (such as React, Vue.js, and Angular) are all the rage lately, and it’s no wonder that they are being used in more…
Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account an ever-changing marketing funnel and failed to convert more visitors. Lots of conversion rate “experts” also advise setting up funnels, analyzing the dropouts and working out a…
According to analyst firm Canalys, global smart speaker shipments grew 131% year over year. China is now the fastest-growing smart speaker market in the world, overtaking the U.S. in the first quarter of 2019. Smartphone growth by comparison, declined by 18% in the North American market. Amazon grows its overall lead, China accelerates. Amazon remained…
Designing For Users Across Cultures: An Interview With Jenny Shen Designing For Users Across Cultures: An Interview With Jenny Shen Rachel Andrew 2019-05-20T13:30:59+02:00 2019-05-20T12:34:56+00:00 In this video, we are pleased to feature Jenny Shen who is a UX Consultant and has worked with numerous startups and brands including Neiman Marcus, Crate&Barrel, eBuddy, IBM, TravelBird and…
Monthly Web Development Update 5/2019: Over-Complication And Performative Workaholism Monthly Web Development Update 5/2019: Over-Complication And Performative Workaholism Anselm Hannemann 2019-05-17T14:24:00+02:00 2019-05-18T12:34:54+00:00 This week, I was at the amazing beyondtellerrand conference once again, and every single time I come home from such an event, I try to understand our industry and our society better. There’s…
A Reddit thread on Wednesday called attention to many Facebook Groups’ privacy settings being changed to “secret.” The post generated more than 450 comments, with rumors that many Groups had been attacked by a spammer posting violating content that resulted in the Groups being removed by Facebook. Group admins were doing their best to avoid…
In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid traffic. Reportedly, hundreds of marketers were eligible, but a class-action lawsuit by AdTrader asserts that Google improperly withheld those refund payments, according to the…
The post Marketing Day – May 17, 2019 appeared first on Marketing Land. From our sponsors: Marketing Day – May 17, 2019
