Webmasters may have had a moment of panic in the days after Google made an update to the way impressions and average position are reported in the Google Search Console interface. Quite a few of our clients at Merkle saw significant drops in average position after the update, like this one: Once Google confirmed the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Search Console’s 7/13/17 update: What really changed?Aug 16, 2017 by Kyle Blanchette Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many…
Developers and organizations alike are looking for a way to have more agility with mobile solutions. There is a desire to decrease the time from idea to test. As a developer, I often run up against one hurdle that can slow down the initial build of a mobile hypothesis: user management. Over the years, I…
I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete key. But I also have an addiction —…
The industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies interested in joining the program over the past few months. More than 350 companies have now applied for verification registrations by the Trustworthy Accountability Group (TAG), with an application increase of…
Recently, I was leading a training session for one of our clients on best practices for implementing designs using HTML and CSS. Part of our time included a discussion of processes such as style-guide-driven development, approaches such as OOCSS and SMACSS, and modular design. Near the end of the last day, someone asked, “But how…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New research shows Hispanic millennial shoppers are ‘a driving force’ of US economyAug 14, 2017 by Amy Gesenhues Insights on mobile and social usage trends among this growing demographic. Disclosure and…
After officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is ready to cash in. On Monday, Facebook rolled out a new way for brands to take the posts that they pay publishers and influencers to create — and that the publishers and influencers tag as…
Not all products are created equal. While we repeatedly buy some products almost mindlessly, for others, we take a lot of time to make a purchasing decision. For a price tag that meets a certain threshold or if we are particularly invested in the quality of a product, we want to be absolutely certain that…
With buzzwords like AI and machine learning being thrown around more than a football at training camp, it’s important for marketers to understand the ins and outs of how the various components that make up these technology advances work. Advancements in natural language processing (NLP) were one of the major steps forward that allowed AI…
