After surveying more than 5,000 US consumers, Deloitte’s 2017 Holiday Retail Survey found, for the first time ever, that people plan to spend a majority of their holiday budget online. The prediction is based on the survey question asking participants, “What percentage of your total holiday budget do you expect to spend: online via a…
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Last week Twitter unveiled a new program called #Fuel to offer advertisers end-to-end creative consulting. #Fuel is an expansion of Twitter’s Brand Strategy team, which already helps brands create content. That might sound confusing; it confused me. Why would Twitter need another branded-content team, let alone one that…
When it comes to building and maintaining a website, one has to take a ton of things into consideration. However, in an era when people want to see results fast, while at the same time knowing that their information online is secure, all webmasters should strive for a) improving the performance of their website, and…
A new influencer marketing study from Open Influence shows that celebrities on social media are effective in getting consumers to buy things. However, most consumers also don’t fully understand when they’re seeing sponsored content. The survey polled 514 US adults who follow influencers/celebrities on social media. The chart below shows that Facebook-owned platforms dominate, followed…
Not too long ago, front-end performance was a mere afterthought. Something that was postponed to the end of a project and that didn’t go much beyond minification, asset optimization, and maybe a few adjustments on the server’s config file. But things have changed. We have become more conscious of the impact performance has on the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 19 technical SEO facts for beginnersOct 24, 2017 by John Lincoln Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out….
As the spotlight hits the murky side of digital advertising — from election-related controversies to viewability concerns — Twitter is pledging to expose more aspects of its advertising business. Twitter plans to open an Advertising Transparency Center so that anyone can see all of the ad campaigns currently running on the social network, including those…
To come up with a proper design, UX designers use a lot of different research techniques, such as contextual inquires, interviews and workshops. They summarize research findings into user stories and user flows and communicate their thinking and solutions to the teams with artifacts such as personas and wireframes. But somewhere in all of this,…
You may be thinking that no one wants to share your content, but the opposite is actually true: Because they post so often, online influencers are always looking for interesting content to share. All you have to do it research, create and position the right content opportunities to influencers so they will want to start…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Location data beyond the marketing department: A look at 3 use casesOct 23, 2017 by Eric Aledort As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a…
