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    Marketing Day: AI marketing guide, display ad forecasts & GDPR enforcement

    Posted on 30th November 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The changing SERP: Understanding and adapting to dynamic search resultsNov 29, 2017 by Jim Yu Search results have become more personalized and dynamic over the years, creating a more challenging SEO…

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    What Snapchat’s major redesign and algorithmic feed means for marketers

    Posted on 30th November 2017Digital Marketing
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    Snapchat is putting up a wall between content from people’s friends and content from everyone else — including organic Stories from brands and other media — in a major redesign of the mobile app unveiled on Wednesday that will roll out over a number of weeks. The redesigned Snapchat does away with the Stories tab…

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    Designing Ethics: Shifting Ethical Understanding In Design

    Posted on 29th November 2017Web Design

    The influence of design is expanding beyond the realms of typography and objects and into healthcare, public policy, education, financial services, and more. Designers working in these emerging design fields are responsible for projects that have significant and fundamental impact on the quality of people’s lives with clear ethical implications. In healthcare, for example, designers…

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    Looking to get out of the SEO business? Good!

    Posted on 29th November 2017Digital Marketing
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    It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on WebmasterWorld highlighted this fact when a poster lamented the challenges he has faced adapting to changes in the SEO industry, and he said that he was considering leaving the industry entirely. This…

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    Shopify meets call tracking

    Posted on 29th November 2017Digital Marketing
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    As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to…

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    Designing For A Browserless Web

    Posted on 28th November 2017Web Design

    What happens when we take the web browser out of web browsing? Google’s new “Add to Homescreen” feature delivers fast, focused web experiences that are indistinguishable from those of a native app. What can designers learn from the successes of early adopters such as Twitter, and how can we leverage app-like design patterns to tackle…

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    2-step methodology for dealing with PPC performance downturns

    Posted on 28th November 2017Digital Marketing
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    The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust in your abilities to receiving…

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    Coming to terms with fake reviews

    Posted on 28th November 2017Digital Marketing
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    Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and objective. But this reasonable expectation is frequently thwarted by the efforts of aggressive marketers who pay third parties to create phony reviews in exchange for compensation or incentivize existing good customers to leave reviews with…

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    Building Accessible Menu Systems

    Posted on 25th November 2017Web Design

    Editor’s Note: This article originally appeared on Inclusive Components. If you’d like to know more about similar inclusive component articles, follow @inclusicomps on Twitter or subscribe to the RSS feed. By supporting inclusive-components.design on Patreon, you can help to make it the most comprehensive database of robust interface components available. Classification is hard. Take crabs,…

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    When SEO isn’t your SEO problem

    Posted on 25th November 2017Digital Marketing
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    If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t directly addressed…

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