In George Orwell’s classic dystopian novel 1984, every house is equipped with a “Telescreen,” a monitoring device enabling government surveillance. Amazon is trying to prevent its Echo/Alexa from turning into just that. Amazon is hoping to keep its Alexa devices from being a tool of government “listening,” potentially inhibiting people from buying them. Accordingly, the…
Besides the user’s needs, what’s another vital aspect of an app? Your first thought might be its design. That’s important, correct, but before you can even think about the design, you need to get something else right: the data. Data should be the cornerstone of everything you create. Not only does it help you to…
Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this white paper from Sharp Spring, you will learn: how to help your clients identify and acquire qualified leads every day. best…
Amazon has announced another Alexa-related milestone: more than 10,000 skills are now available. (A “skill” is Alexa’s equivalent of a mobile app.) The skill that helped Alexa reach 10,000 is a musical game called Beat the Intro, which invites players to guess song titles based just on the opening bars of music before the singing…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Will my organic rankings suffer if I don’t have a blog?Feb 22, 2017 by Stephanie LeVonne A blog can be a major investment, but the SEO benefits can make it worth…
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools…
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process and provide best practices for better creative collaboration. You’ll learn: how…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [Reminder] Live Webinar–Tips for better brand/agency creative collaborationFeb 21, 2017 by Digital Marketing Depot We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses…
When you examine the most successful interaction designs of recent years, the clear winners are those who provide an excellent functionality. While functional aspect of a design is key to product success, aesthetics and visual details are equally important — particularly how they can improve those functional elements. In today’s article, I’ll explain how visual elements, such…
Amazon has lowered the minimum spend threshold for free shipping back down to $35, matching a recent move from Walmart and reverting to Amazon’s own previous minimum spend. Amazon’s free shipping help page now indicates the lower threshold for any product category on Amazon.com, and it also shows that the $25 minimum for book purchases…
