We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses, and burnt out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process, and provide best practices for better creative collaboration. You’ll learn:…
Of course Snapchat has come up with a weird way to browse the web. And of course that way involves snapping a photo. On Tuesday Snapchat added a feature to its mobile app for people to turn links into “Snapcodes” (its version of the QR code) that can be used to open web pages within…
Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than 2 billion searches that the company says happen on the platform every month. The new offerings include Keyword campaigns and feed-based Shopping campaigns. Barilla, eBay, Garnier and Target have been among the brands testing the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: MAdTech: The marketers’ viewJan 30, 2017 by Peter Minnium As media, advertising and technology become increasingly interwined, contributor Peter Minnium takes a look at how marketers and agencies are responding to…
Square has become a key Apple Pay partner. The San Francisco-based company has made a big bet on mobile payments — it wants its brand to be synonymous with them — and is now offering incentives to merchants to encourage promotion and use of Apple Pay. Square will enable local merchants to process $12,000 worth…
When Apple bought Siri in 2010 it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones. Over time, however, the lead that Apple had has been lost. Google, Microsoft, Amazon and others introduced virtual assistants that now equal or exceed Siri’s capabilities. And Amazon Echo has a…
Time flies by! February is already here and artists and designers from across the globe have once again diligently created a potpourri of unique wallpaper calendars to freshen up your desktop. This monthly wallpapers mission has been going on for eight years already and we are very thankful to all the creative minds who challenge…
Stunned by the White House’s anti-immigration and travel ban, a group of major tech companies is planning on submitting a “friend of the court” brief in one or more of the lawsuits that have been filed against the Trump executive order issued Saturday. The tech group will meet today in California to discuss strategy according…
Despite the fact that most major US companies do some type of political advocacy behind the scenes, most brands don’t want to take public political positions for fear of alienating existing and potential customers. But in the Trump era, the neutral ground is disappearing. The events of the past two days are an example. Following…
One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see our primary care physician. What the searchers do not see is the complex set of rules, regulations and processes that many pharmaceutical companies must go through to leverage paid search….
