With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will detail to Messenger bot makers how people are interacting with their bots and cross-reference those stats with people’s Facebook profile data, in hopes of improving people’s experiences with those bots. Developers, including…
We all recognize emoji. They’ve become the global pop stars of digital communication. But what are they, technically speaking? And what might we learn by taking a closer look at these images, characters, pictographs… whatever they are ? (Thinking Face). We will dig deep to learn about how these thingamajigs work. Please note: Depending on…
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the depths of Usenet are now emerging on Reddit. In a matter of seconds, you can find massive online communities dedicated to everything from astrophysics to Zen. As a marketer, it’s…
During the US presidential campaign, bookings at Trump hotel properties saw a whopping 60 percent decline. This was a result of customers voting with their wallets. Indeed, the Trump brand became so damaged that the company is introducing a new hotel brand, Scion, that completely avoids the president-elect’s name. The question is: will this sort…
We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t already. To put together a comprehensive marketing plan, there are certain details that should be taken into consideration. Below is an outline of the analyses and components that should factor…
Adobe is boosting its commitment to multi-platform video ads with its announcement yesterday that it has agreed to buy programmatic video ad platform TubeMogul. The price is about $540 million, or $14 per share. The Emeryville, California-based TubeMogul offers a demand-side platform (DSP) that enables the planning and buying of video ads on all platforms,…
How does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and app-download studies. In preparing a report entitled, “How Brand Impacts App Install Volume,” TUNE drew upon several studies conducted between September 2015 and June 2016. These investigations included a mix of US consumer survey data…
Facebook may be telling you you’re dead today. It appears to be a bug that’s hitting many accounts, one that we’ve seen first hand. Below is an example of what I saw when I went to Facebook just a few minutes ago: As the top, you can see that it says “Remembering Danny Sullivan,” something…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook is killing people, posting erroneous “Memorialized Accounts” messagesNov 11, 2016 by Danny Sullivan Facebook may be telling you you’re dead today. It appears to be a bug that’s hitting many…
For marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration of the holiday season. For many retail businesses, it’s sink or swim during the holiday season, and they are moving from the planning to implementation phases of the holiday season now, with Black Friday…
