It’s the small details that make a project shine. Solid typography, well-crafted with attention and care is one of them. A harmonious visual rhythm, typographic subtleties like soft caps, margin outdents or the correct use of hyphens and dashes — there are a lot of things that add up to it. In practice, however, publishing…
What is PR Smith’s SOSTAC® marketing planning model and how do you use it? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with planning marketing strategies or campaigns. SOSTAC® was voted the third most popular model in the CIM poll on marketing models because it’s easy to…
Design has never been more important. Here are eight techniques to create a more modern website experience. Design standards have risen dramatically in the last few years as the web has matured. Now, more than ever, senior executives, managers and marketers are taking interest in how design affects the customer experience, conversions and how this…
If you’ve ever worked in an agile environment, chances are you’ve had your share of “retrospectives” — meetings where people write what made them “glad,” “mad” or “sad” onto different-colored notes, post them onto a board, arrange them in groups and — most importantly — talk about them. These meetings are straightforward, as long as…
Start targeting even more precisely with new Facebook ad-option Top of my wishlist from Facebook for the last nine years (yes that’s how long I’ve been advertising on Facebook) has been the ability to use the magic “AND” word rather than “OR” when it comes to selecting Interest targeting. I’ve called this “Boolean Targeting” or…
It has never been more important for digital specialists to break out of their individual silo and engage key stakeholders across the business operation. As digital communication channels develop, as search engine algorithms change and as new platforms and trends emerge, many enterprise-level organisations are in a constant race to keep up with the rate…
When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers. We worked with the team at FiftyThree to test their app store…
Get more views for your videos by following these video SEO tips Using videos as part of a company’s marketing strategy is now known to be one of the most effective ways to engage customers and create awareness about a brand. Video creation is no longer a complicated process as today’s technology has made it…
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK, US, Europe, Asia-Pacific including Australia Email marketers often ask “how do our campaigns compare?”. They’re looking for statistics to compare subscriber engagement for open, clickthrough and delivery rates, ideally within their sector. Fortunately, there are a number…
How does your ‘marketing stack’ compare? Do you use the same tools as the best in the business? Marketing tools can speed up processes, automate messaging and boost conversion rates. Whatever area of digital marketing you are involved in, you can bet they’ll be a plethora of tools to choose from which could help you…
