The cat-and-mouse game between publishers, advertisers and consumers may soon turn into an outright cat fight. A new global consumer survey from Accenture shows growing consumer frustration with ads and a desire of some to opt out of ads entirely. Survey respondents, which are supposed to be representative of their respective countries’ digital populations, expressed…
Customer expectations are increasingly difficult to satisfy. Influenced by engagement levels of exceptional brands, customers expect more than ever before. More personalization. More product options. More ways to communicate. More value for their money. To meet these escalating expectations, marketing executives are making aggressive new investments in technologies, products, channels, content and partnerships. On the…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Bids to buy Yahoo are due today, Verizon is the favorite [Report]Apr 18, 2016 by Greg Sterling Many of the big names mentioned have dropped out, including Time, Google, Comcast, AT&T…
In part 1 of this tutorial we started building our iOS app from scratch. We started out by setting up a blank React Native project. Then we pulled data from the Unsplash.it API. Because downloading data takes time, we built a loading screen. In the process we went over positioning UI elements with flexbox and…
7 Steps to Content Marketing Success in 2016 In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow a business. Since the 7 Steps format was popular, we have used the same format in this Content Marketing infographic. In it we highlight…
Are you really getting the most value from your landing page? While businesses often focus on getting the word out to consumers, they often fail to give the same attention to setting up the best trail of breadcrumbs. Landing pages are key to conversion, and if your snappy email sends people to a confusing or…
What would a page look like if it had no designer? This odd question occurred to me in the 1980s, while overseeing the transition from lead-based typesetting to computer-based phototypesetting of an Indian newspaper, The Patriot. Like many Indian newspapers then, The Patriot had no designer. Its very distinctive layout seemed to emerge from the…
Showing the huge impact of mobile marketing across web, social, display and email The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent Advanced Mobile Pages to Google’s smartphone search results through to the lower conversion rates on smartphones, use of social…
We talked to Lee Evans about how he sees ad-blocking affecting digital marketers It’s hardly surprising that digital marketers are no fans of ad-blockers. For many online publishers who make their revenue that way, it can feel like people are basically making off with their content without contributing to their revenue. As you’ll know Ad…
Our recommendations on the top 10 free sources for Global, European, UK, US, Asia and Latin America digital marketing statistics Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms, make business cases for investment in marketing and allow us to benchmark our performance against competitors….
