Robots are great for cleaning the floor and are perfect for exploring the moon. They’re just not that great at customer support. The last thing your customers want is another “We received your message” email or “Thank you for holding” recording. Robots only succeed in making customers feel like another number, a dubious accomplishment for…
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Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websitesApr 29, 2016 by Barry Levine Marketing/anti-fraud agency eZanga says it could affect thousands,…
We always try to challenge your artistic abilities and create some interesting and inspiring artwork. As a matter of fact, we discovered the best source for inspiration: desktop wallpapers that are a little more distinctive than the usual crowd. This creativity mission has been going on for eight years now and, like every month, artists…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blockingApr 29, 2016 by Ginny Marvin The goal is to develop scoring algorithms that can show who’s…
The IAB Tech Lab announced more on how it plans to execute its LEAN ads scoring system that will be used to evaluate ad experiences on digital properties. LEAN, which stands for Light, Encrypted, AdChoice supported, and Non-invasive ads, is the IAB’s response to the rise of ad blocking. Through 2016, the Tech Lab plans…
Russian search engine Yandex released its Q1 2016 earnings report yesterday, announcing $243.7 million (RUB 16.5 billion) in revenue for the quarter – an impressive 34 percent increase over Q1 2015. Search queries for the site were up seven percent year-over-year for the quarter. Yandex’s share of the Russian search market saw a very slight…
Eighty-six percent of companies aspire to be customer experience leaders, but most don’t have the customer experience (CX) management capabilities they need to achieve that goal. This CX management (CXM) maturity model defines the 30 CXM practices that every firm needs to master. This report and self-assessment will help CX professionals compare their company’s current…
Alexander Supertramp / Shutterstock.com Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search reports: a rise in longer-tail searches and question-based search phrases. The likely culprit? Voice input. Voice search is easier than text input; we all know this. We can speak something much more naturally than…
Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011. Since then, we’ve seen incredible growth of the format, which accounted for 43 percent of all retailers’ Google search ad clicks and 70 percent of non-brand clicks in Q1, according to my company’s latest Q1 Digital…
