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    Developing For Virtual Reality: What We Learned

    Posted on 26th September 2016Web Design
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    With the tools getting more user-friendly and affordable, virtual reality (VR) development is easier to get involved in than ever before. Our team at Clearbridge Mobile recently jumped on the opportunity to develop immersive VR content for the Samsung Gear VR, using Samsung’s 360 camera. The result is ClearVR, a mobile application demo that enables…

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    Google updates Penguin, says it now runs in real time within the core search algorithm

    Posted on 24th September 2016Digital Marketing
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    After a nearly two-year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm. Penguin goes real-time Penguin is a filter designed to capture…

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    Bombora gives marketers self-service access to its B2B surge intent data

    Posted on 24th September 2016Digital Marketing
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    B2B intent data provider Bombora is today making its account-based surge data available directly through a self-service dashboard. Bombora collects data showing when employees of Company X have viewed web pages about, say, routers, or downloaded white papers on the topic. A firm that makes routers, for example, might want to get a list of…

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    Facebook acknowledges discrepancy that had overstated a video view metric

    Posted on 24th September 2016Digital Marketing
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    If you have been relying heavily on Facebook’s average duration of video viewed metric, you’ve likely been using some inaccurate stats. Facebook has officially announced that the metric has bee over-reported due to a miscalculation. Along with the announcement came an apology for the misinformation from David Fisher, VP of Advertising & Global operations at…

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    Marketing Day: Google updates Penguin, interview with Siegel+Gale’s CMO & more

    Posted on 24th September 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook acknowledges discrepancy that had overstated a video view metricSep 23, 2016 by Greg Finn A miscalculation in the “average duration of video viewed” has overstated the overall video performance (within…

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    Getting the most from the Forrester Wave and Gartner Magic Quadrant

    Posted on 24th September 2016Digital Marketing
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    The pace at which new marketing technology vendors come to market, makes technology selection processes extremely tough. Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can make is simply narrowing choices down to just these vendors. Read this white paper from TBSCG to…

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    4 ways to improve your value as a strategic SEO partner

    Posted on 23rd September 2016Digital Marketing
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    We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership. Sometimes it seems like our entire week is spent executing on…

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    Forrester: Here are some ways marketers can adapt to messaging apps

    Posted on 23rd September 2016Digital Marketing
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    From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to master the art of the individual conversation. Except that now it’s at the scale of millions of individual conversations. “Messaging apps are morphing into relationship platforms,”…

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    Marketing Day: Instagram’s 500K advertisers, Twitter’s app install ads & more

    Posted on 23rd September 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forrester: Here are some ways marketers can adapt to messaging appsSep 22, 2016 by Barry Levine These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the…

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    Content marketing best practices from Oracle

    Posted on 23rd September 2016Digital Marketing
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    The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get: tips from leading content marketers and thinkers; content planning best practices; 7 must-have content marketing metrics; and checklists galore. Visit Digital Marketing Depot…

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