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    Facebook’s advertiser count surpasses 4 million brands with 20% buying video ads

    Posted on 27th September 2016Digital Marketing
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    Back in March 2016, you might remember Facebook announcing that 3 million businesses actively advertise on its social network. Well, now that number is 4 million. That’s 1 million advertisers added in less than seven months. For comparison Facebook’s main current rival in the social advertising space, Twitter, claimed more than 130,000 advertisers in the…

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    With Spectacles, Snap Inc. eyes augmented reality future, raw reality present

    Posted on 26th September 2016Digital Marketing
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    Snap Inc.’s freshly unveiled video-recording glasses, Spectacles, are like a pair of bifocals for the future of the company that owns but is no longer limited to Snapchat. The face-cameras appear to bring into focus how Snap Inc. is preparing for the future while also trying to secure its present opportunity. Future-wise, it’s easy enough…

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    Google (finally) launches cross-device retargeting

    Posted on 26th September 2016Digital Marketing
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    Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop,…

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    Developing For Virtual Reality: What We Learned

    Posted on 26th September 2016Web Design
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    With the tools getting more user-friendly and affordable, virtual reality (VR) development is easier to get involved in than ever before. Our team at Clearbridge Mobile recently jumped on the opportunity to develop immersive VR content for the Samsung Gear VR, using Samsung’s 360 camera. The result is ClearVR, a mobile application demo that enables…

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    Google updates Penguin, says it now runs in real time within the core search algorithm

    Posted on 24th September 2016Digital Marketing
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    After a nearly two-year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm. Penguin goes real-time Penguin is a filter designed to capture…

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    Bombora gives marketers self-service access to its B2B surge intent data

    Posted on 24th September 2016Digital Marketing
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    B2B intent data provider Bombora is today making its account-based surge data available directly through a self-service dashboard. Bombora collects data showing when employees of Company X have viewed web pages about, say, routers, or downloaded white papers on the topic. A firm that makes routers, for example, might want to get a list of…

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    Facebook acknowledges discrepancy that had overstated a video view metric

    Posted on 24th September 2016Digital Marketing
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    If you have been relying heavily on Facebook’s average duration of video viewed metric, you’ve likely been using some inaccurate stats. Facebook has officially announced that the metric has bee over-reported due to a miscalculation. Along with the announcement came an apology for the misinformation from David Fisher, VP of Advertising & Global operations at…

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    Marketing Day: Google updates Penguin, interview with Siegel+Gale’s CMO & more

    Posted on 24th September 2016Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook acknowledges discrepancy that had overstated a video view metricSep 23, 2016 by Greg Finn A miscalculation in the “average duration of video viewed” has overstated the overall video performance (within…

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    Getting the most from the Forrester Wave and Gartner Magic Quadrant

    Posted on 24th September 2016Digital Marketing
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    The pace at which new marketing technology vendors come to market, makes technology selection processes extremely tough. Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can make is simply narrowing choices down to just these vendors. Read this white paper from TBSCG to…

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    4 ways to improve your value as a strategic SEO partner

    Posted on 23rd September 2016Digital Marketing
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    We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership. Sometimes it seems like our entire week is spent executing on…

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