Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself. For companies looking to push their way to the top, or stay there, it can be tempting to minimize the chaos of Amazon by…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s latest data faux pas: app analytics reports are sent to the wrong peopleJun 22, 2018 by Amy Gesenhues Facebook confirms it sent app performance data to people outside of the…
Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company announced a number of new initiatives to reduce activity by bad actors on the site, from expanding its fact-checking operations to more countries to using machine learning to find foreign Pages that share…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors Jun 21, 2018 by Amy Gesenhues The company announced a number of new initiatives…
A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena…
A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 2018 paid search benchmark report from Adthena — How do you compare? Jun 20, 2018 by Digital Marketing Depot A challenge in the search industry is that typically advertisers only have…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 2018 paid search benchmark report from Adthena — How do you compare? Jun 20, 2018 by Digital Marketing Depot A challenge in the search industry is that typically advertisers only have…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook opens up Watch to creators & adds video features to take on YouTube Jun 19, 2018 by Amy Gesenhues Aiming to design a more YouTube-like landscape for creators, Facebook is…
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your marketing team up for success is tougher than ever. One reason is that,…
