20190910 ML Brief
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Webflow: The Web Development Platform Of The Future
Webflow: The Web Development Platform Of The Future Webflow: The Web Development Platform Of The Future Nick Babich 2019-09-10T12:30:59+02:00 2019-09-10T12:36:15+00:00 (This is a sponsored article.) Time-to-market plays a crucial role in modern web design. Most product teams want to minimize the time required to go from the idea to a ready-to-use product without sacrificing the…
The 4 optimization techniques from Google you can use with Amazon Ads today
PPC rockstars have virtually perfected the craft of serving up conversion-friendly search ads against intent-heavy web searches. In the last few years, in particular, AI and machine learning have fueled extraordinary advancements in PPC by enabling unprecedented targeting and the improved performance that results when ads are shown to the right audience. Everyone working in…
Social Shorts: Facebook’s face recognition setting, YouTube’s latest safety efforts, the NFL on Tik Tok
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook’s tag suggestion replaced with face recognition setting. Earlier this week, Facebook announced that anyone…
Dialpad’s UberConference upgrade enhances the virtual meeting space
Cloud-native communication platform Dialpad announced a number of new features to its UberConference solution. The latest enhancements could allow organizations to collaborate in a virtual environment with administrative tasks being driven by natural language processing (NLP) and artificial intelligence. Why we should care We are all familiar with the struggles of working with siloed teams…
20190906 ML Brief
The post 20190906 ML Brief appeared first on Marketing Land. From our sponsors: 20190906 ML Brief
Smashing Magazine Is Thirteen!
Smashing Magazine Is Thirteen! Smashing Magazine Is Thirteen! Rachel Andrew 2019-09-06T12:00:59+02:00 2019-09-06T12:34:41+00:00 This week, Smashing Magazine turned thirteen years old. The web has changed a lot since Vitaly posted his first article back in 2006. The team at Smashing has changed too, as have the things that we bring to our community — with conferences,…
Cleaning up digital ad pollution
“That has to be the dumbest ad I’ve ever seen,” exclaimed my wife. Our regular viewing of “The Handmaid’s Tale” on Hulu was (once again) interrupted by an ad whose inanity was surpassed only by its ugliness. As a researcher with one foot still in the advertising world I signed us up for an ad-supported…
Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
For those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true staple of data manipulation in Excel. Now, after more than 34 years as a cornerstone lookup function, VLOOKUP is making way for a new successor. Microsoft has announced the rollout of XLOOKUP – a…
How to become a professional digital marketer
With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital marketers are in very high demand. In fact, Reuters reports that in 2017, digital marketing spending increased by 44 percent in the United States and to $52 billion in Britain. Globally, digital marketing spend…
