It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter to enforce new rules around issue ads starting September 30 Aug 30, 2018 by Amy Gesenhues Aiming to rid its platform of bad actors, Twitter has released a new policy…
Earlier today Senator Orrin Hatch called on the Federal Trade Commission (FTC) to open a new antitrust investigation of Google in a letter to FTC Chairman Joseph Simons. Hatch is the latest legislator to do so. Combined with other events, Hatch’s request suggests that sentiments in legislative and regulatory circles may be turning against Google…
Come Rain Or Come Shine: Inspiring Wallpapers For September 2018 Come Rain Or Come Shine: Inspiring Wallpapers For September 2018 Cosima Mielke 2018-08-31T12:45:54+02:00 2018-08-31T10:58:27+00:00 September is a time of transition. While some are trying to conserve the summer feeling just a bit longer, others are eager for fall to come with its colorful leaves and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook is letting 5 publishers test headlines, images, copy in organic posts Aug 29, 2018 by Amy Gesenhues The company says it wants to provide publishers with more visibility into how…
Facebook is taking its video hub Watch global, but even bigger news for its video creators: it is now launching Ad Breaks across five markets — the US, UK Ireland, New Zealand and Australia. The company is also rolling out its Creator Studio globally, the video management tool that includes video performance metrics. Monetizing video…
A Brief Guide About Competitive Analysis A Brief Guide About Competitive Analysis Mayur Kshirsagar 2018-08-30T14:00:57+02:00 2018-08-30T12:00:56+00:00 In this article, I will introduce the subject of competitive analysis, which is basically a method to determine how well your competitors are performing. My aim is to introduce the subject to those of you who are new to…
Best Practices For Mobile Form Design Best Practices For Mobile Form Design Nick Babich 2018-08-28T16:00:09+02:00 2018-08-29T12:30:55+00:00 (This article is kindly sponsored by Adobe.) Forms are the linchpin of all mobile interactions; it stands between the person and what they’re looking for. Every day, we use forms for essential online activities. Recall the last time you…
Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental regulations or restrictions to business. But before that law is crafted, tech firms want to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to find good writers and other content marketing struggles Aug 28, 2018 by Jessica Foster You get what you pay for when it comes to copywriters says contributor Jessica Foster….
