Are home page carousels actually helpful to users? Or are they simply popular because they are an easy tool for solving internal discussions in large organizations about who gets to put their banner on the home page? The short answer is that home page carousels can work, but in practice the vast majority of implementations…
Every designer has their favorite prototyping tools. However, when it comes to UX wireframing and prototyping, there is often more than one tool involved. Sooner or later, you find yourself switching from one tool to another to cherry-pick the best ones among them. Adobe announced Project Comet in October last year to provide a fast…
Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch. Suddenly,…
Any time a user’s experience is interrupted, the chance of them leaving increases. Changing from one page to another will often cause this interruption by showing a white flash of no content, by taking too long to load or by otherwise taking the user out of the context they were in before the new page…
There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise and delight. Those mastering software-powered marketing are in the vanguard of this new age. Meet them at MarTech: The Marketing Technology Conference. You’ll hear firsthand how marketing technologists, creative technologists, growth hackers,…
One of the biggest risks of building a product is to build the wrong thing. You’ll pour months (even years) into building it, only to realize that you just can’t make it a success. At Hanno, we see this happening time and time again. That’s why we’ve put together a Lean Validation Playbook. “Lean” in…
When parents make it to Snapchat, so do marketers — or is it the other way around? The Wall Street Journal shares new data about the popularity of the social network, indicating that it’s starting to creep into the older generation. Teens are finding the move quite “bizarre.” Alas, that’s exactly what’s happening, as the…
Do you like challenges? Are you willing to take on a task that you’ve never come across before, and do it under a deadline? What if, in carrying out the task, you encounter a problem that appears unsolvable? I want to share my experience of using CSS 3D effects for the first time in a…
The traditional marketing campaign is a topic long debated by industry experts and novices alike. For every article declaring that the campaign is dead, there’s another celebrating its virtues. And while the future of marketing will likely be about continuously engaging customers with relevant content seamlessly across channels, that world can seem like a far-fetched…
Baking a cake is easy — when you use all the right ingredients from the beginning! But just imagine how it would be if you mixed the batter, poured it into a tray, sprinkled icing sugar all over it, and were just about to pop the creation into the oven… when you remember that you…
