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    DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

    Posted on 3rd February 2018Digital Marketing
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    Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player…

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    3 tips to make every martech implementation a success

    Posted on 2nd February 2018Digital Marketing
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    Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new solutions that will help them work smarter and reach leads more effectively, and successful…

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    Snapchat opens in-app shopping section with Snap Store

    Posted on 2nd February 2018Digital Marketing
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    Snap is going to try to sell people physical goods again after the boom-then-bust of its video-recording sunglasses, Spectacles. But instead of making people line up in random places, the camera company will set up shop within its flagship mobile app. On Thursday Snapchat opened Snap Store, a section within its app for people to…

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    Marketing Day: Link-building prospects, location data accuracy & Super Bowl LII ads

    Posted on 1st February 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What to get right before launching a global business Jan 31, 2018 by Thomas Stern Columnist Thomas Stern shares how taking care of business at home helps ensure global success. Channel…

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    Debugging JavaScript With A Real Debugger You Did Not Know You Already Have

    Posted on 1st February 2018Web Design

    console.log can tell you a lot about your app, but it can’t truly debug your code. For that, you need a full-fledged JavaScript debugger. The new Firefox JavaScript debugger can help you write fast, bug-free code. Here’s how it works. In this example, we’ll crack open a very simple to-do app with Debugger. Here’s the…

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    Content Marketing And WordPress: Tips, Plugins, And How To Make An Impact

    Posted on 1st February 2018Web Design

    Content marketing is the practice of creating a piece of content (generally digital) that is both useful and valuable to certain members of your target market(s). This piece of content is generally free, though it may be hidden behind a simple email/lead-capture form, and it usually is meant to be found through search or through…

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    A GraphQL Primer: The Evolution Of API Design (Part 2)

    Posted on 31st January 2018Web Design

    In Part 1 we looked at how APIs have evolved over the last few decades and how each one gave way to the next. We also talked about some of the particular drawbacks of using REST for mobile client development. In this article, I want to look at where mobile client API design appears to…

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    Think Less, Embrace More: Inspiring Desktop Wallpapers For February 2018

    Posted on 31st January 2018Web Design

    Time flies by… The first month of the new year is already behind us, and with February just around the corner, it’s time for some fresh inspiration. So how about some wallpapers to tickle your ideas? Wallpapers that are a bit more distinctive as the ones you usually find out there? Well, we’ve got you…

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    3 ways humans can do PPC better than machines alone

    Posted on 31st January 2018Digital Marketing
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    Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of managing…

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    5 New Year’s resolutions for your PPC campaigns

    Posted on 30th January 2018Digital Marketing
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    It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them firing on all cylinders. 1. Review your ad copy Upgrading decent ad copy into fantastic ad copy almost always…

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